Freelancer profile translated to English.
Back to original languageAbout Pascal
Your visibility on Google is no longer an option: it's your primary online acquisition channel.
Whether you are an SME, an e-commerce business, a startup, or a large corporation, your challenge is the same: to generate qualified, profitable, and measurable traffic.
I am Pascal Omere, an SEO & SEA Consultant with over 15 years of experience, with a mixed agency/client background.
I assist websites of all sizes in various sectors to improve their positioning, optimize their acquisition costs, and maximize their ROI.
Trained in digital marketing in London – where I lived for nearly 8 years – I have strong expertise in international SEO, multilingual campaigns, and global acquisition strategies.
SEO — Natural Referencing
- Comprehensive technical audit (structure, performance, indexing)
- On-page optimizations (markup, content, UX, SEO architecture)
- Editorial strategies & opportunity research
- Link building & domain authority
- SEO monitoring, KPIs & data-driven recommendations
- International & multilingual SEO
SEA — Google Ads & Meta Ads
- Search, Display, Shopping, Performance Max campaigns
- Profitable acquisition strategy & budget management
- Audience creation, A/B testing, conversion optimization
- Meta Ads campaigns focused on leads & e-commerce
- Reduction of acquisition cost and improvement of ROAS
AI & GEO
- Audit of AI opportunities (content, optimization, automation)
- GEO/LLM strategies to anticipate algorithmic evolutions
- Improvement of productivity & content relevance
- Integration of AI into SEO/SEA workflows
Analytics & SEO Steering
- Google Analytics, Search Console, Data Studio
- Custom dashboards & clear reporting
- ROI analysis & continuous optimization
Why my clients hire me
- 15 years of experience on demanding projects
- Global vision SEO + SEA + AI, business-oriented
- Analytical and structured approach
Contact me
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- BeeCeeTraffic Manager & Data AnalystCONSULTING AND AUDITSApril 2022 - June 2025 (3 years and 2 months)Ducos, MartiniqueSpecialist in digital acquisition, I supported the agency's clients in implementing effective strategies to increase their visibility and conversions in several key sectors including Automotive, Telecom, etc...Development and deployment of multi-channel acquisition strategies (SEO, Google Ads, Meta Ads, RTB, YouTube, Apps).SEO Audit, technical recommendations, and implementation of optimizations.Optimization of traffic and landing pages to maximize ROI.Setup and tracking of tracking (site / app / campaigns).Performance analysis and KPI steering: acquisition cost, conversion rate, ROAS, CPL, etc..Strategic reporting and recommendations for corrective actions.Teaching and simplification of digital levers to clients.Objective: generate profitable growth through data-driven acquisition strategies.
- CoridaSenior Traffic ManagerPRESS AND MEDIAJune 2019 - March 2022 (2 years and 9 months)Le Lamentin, MartiniqueAs an expert in digital acquisition strategy, I supported the agency's brands in setting up high-performing campaigns on Google Ads and SEO levers.
- Strategy and consulting: defining objectives, data-driven recommendations, and multi-channel action plan.
- Paid acquisition (SEA, Social Ads, RTB): creation, management, and optimization of Search, Display, YouTube, and programmatic campaigns.
- Conversion & tracking: landing page optimization, UX improvement, comprehensive tracking setup (GA4, Tag Manager, Pixel).
- SEO & content: on-page and technical optimization to improve natural referencing.
- Reporting & analysis: KPI monitoring and continuous recommendations to maximize ROAS and profitability.
My goal was to transform generated traffic into sustainable growth through a performance and data-oriented approach for the agency's clients. - FreelanceSEO/SEA ConsultantJanuary 2016 - April 2019 (3 years and 3 months)
- Management of search engine optimization (SEO) for French-speaking countries (France, Switzerland, and Belgium).
- Content optimization, management, and translation.
- Keyword research.
- Competitor analysis.
- Link acquisition, link building management, and strategy.
- Data analysis and reporting.
- Management of relationships with Marketing/Sales/Manager teams in local countries to ensure SEO integration into processes.
- Blog writing and content marketing.
- On-page and off-page optimization.
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Education
- Diploma in Management and Commerce (BAC+3)EGC2004
Certifications
- Google Ads Search CertificationGoogle Ads2025
- Google Ads Video Advertising CertificationGoogle Ads