Freelancer profile translated to English.

Description

Your visibility on Google is no longer an option: it's your primary online acquisition channel.

Whether you are an SME, an e-commerce business, a startup, or a large account, your challenge is the same: generate qualified, profitable, and measurable traffic.

I am Pascal Omere, an SEO & SEA Consultant with over 15 years of experience, with a mixed agency/client background.

I help websites of all sizes in various sectors to improve their positioning, optimize their acquisition costs, and maximize their ROI.

Trained in digital marketing in London – where I lived for nearly 8 years – I have strong expertise in international SEO, multilingual campaigns, and global acquisition strategies.

SEO — Natural Referencing

Complete technical audit (structure, performance, indexing)
On-page optimizations (markup, content, UX, SEO architecture)
Editorial strategies & opportunity research
Link building & domain authority
SEO monitoring, KPIs & data-driven recommendations
International & multilingual SEO

SEA — Google Ads & Meta Ads

Search, Display, Shopping, Performance Max campaigns
Profitable acquisition strategy & budget management
Audience creation, A/B testing, conversion optimization
Meta Ads campaigns focused on leads & e-commerce
Reduction of acquisition cost and improvement of ROAS

AI & GEO

Audit of AI opportunities (content, optimization, automation)
GEO/LLM strategies to anticipate algorithmic evolutions
Improvement of productivity & content relevance
Integration of AI into SEO/SEA workflows

Analytics & SEO Steering

Google Analytics, Search Console, Data Studio
Custom dashboards & clear reporting
ROI analysis & continuous optimization

Why my clients hire me

15 years of experience on demanding projects
Global vision SEO + SEA + AI, business-oriented
Analytical and structured approach

Contact me

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

BeeCee
Traffic Manager & Data Analyst
CONSULTING AND AUDITS
April 2022 - June 2025 (3 years and 2 months)
Ducos, Martinique
As a specialist in digital acquisition, I assisted the agency's clients in implementing effective strategies to increase their visibility and conversions in several key sectors including Automotive, Telecom, etc...

Development and deployment of multi-channel acquisition strategies (SEO, Google Ads, Meta Ads, RTB, YouTube, Apps).

SEO Audit, technical recommendations, and implementation of optimizations.

Traffic and landing page optimization to maximize ROI.

Tracking setup and monitoring (website/app/campaigns).

Performance analysis and KPI monitoring: acquisition cost, conversion rate, ROAS, CPL, etc..

Strategic reporting and recommendations for corrective actions.

Teaching and popularization of digital levers to clients.

Objective: Generate profitable growth through data-driven acquisition strategies.
Google Ads SEA Audit SEO SEO Audit SEA
Corida
Senior Traffic Manager
PRESS AND MEDIA
June 2019 - March 2022 (2 years and 9 months)
Le Lamentin, Martinique
As an expert in digital acquisition strategy, I assisted the agency's brands in implementing high-performing campaigns on Google Ads and SEO levers.

Strategy and consulting: defining objectives, data-driven recommendations, and multi-channel action plan.
Paid acquisition (SEA, Social Ads, RTB): creation, management, and optimization of Search, Display, YouTube, and programmatic campaigns.
Conversion & tracking: landing page optimization, UX improvement, comprehensive tracking setup (GA4, Tag Manager, Pixel).
SEO & content: on-page and technical optimization to improve natural referencing.
Reporting & analysis: KPI monitoring and continuous recommendations to maximize ROAS and profitability.

My goal was to transform generated traffic into sustainable growth through a performance- and data-oriented approach for the agency's clients.
Google Ads Google Analytics SEO SEO Audit Tracking
Freelance
SEO/SEA Consultant
January 2016 - April 2019 (3 years and 3 months)
Management of search engine optimization (SEO) for French-speaking countries (France, Switzerland, and Belgium).
Content optimization, management, and translation.
Keyword research.
Competitor analysis.
Link acquisition, management, and link building strategy.
Data analysis and reporting.
Managing relationships with Marketing/Sales/Manager teams in local countries to ensure SEO integration into processes.
Blog writing and content marketing.
On-page and off-page optimization.
SEO SEO Audit SEA SEA Audit Natural Referencing