Freelancer profile translated to English.
Back to original languageAbout Pascal
Welcome to my profile!
I am an SEO and SEA digital marketing consultant with eight years of experience. My passion lies in optimizing organic Google search. My goal is to improve the online visibility of businesses and maximize their impact through natural referencing.
Here is a list of services I offer:
✔️ Creation and management of your website: I can create and manage your website, whether it's a WordPress or Shopify site.
✔️ SEO Strategy: I can implement a solid SEO strategy to improve your site's ranking in search results and increase your online visibility.
✔️ Advertising on Facebook, Instagram, and/or Google Ads: I can create and manage advertising campaigns on these platforms to generate leads, increase conversions, retarget, and much more.
✔️ Creation and management of your blog: I can create and manage a blog for your business, writing articles optimized for natural referencing.
✔️ Data analysis and strategic reviews: I can analyze your website and marketing campaign metrics and provide strategic reviews to optimize your online performance.
✔️ I can also train your internal teams to make them autonomous.
As a bilingual individual, I can perform all my services in French or English, according to your preference.
I hope to have met your expectations. Do not hesitate to contact me if you have any further questions!
French
Native or bilingual
English
Fluent
Can work on-site
Bruxelles (up to 50km)
Experience
- Le restaurant La Trattoria di ParmaShowcase website for the restaurant La Trattoria di ParmaRESTAURANTS AND FOOD SERVICEJanuary 2026 - Today (7 months)Wezembeek-Oppem, Belgium🎯 Client's ObjectiveCreate a modern and professional showcase website to enhance the restaurant's image, present the menu, the ambiance, and facilitate customer contact.📊 Problem StatementBefore the project:- Lack of a structured professional website- Primarily offline communication- Difficulty in showcasing the ambiance and quality of the cuisine onlineThe main need: an elegant, clear, and reassuring website that makes people want to book.🧠 Strategy Implemented1. High-end showcase website design- Warm design inspired by the Italian universe- Highlighting ambiance, dishes, and authenticity- Simple and intuitive navigation2. Customer-oriented user experience- Quick access to the menu- Clear practical information (hours, location, contact)- Smooth navigation on mobile and desktop3. Enhancing the restaurant's brand- Coherent visual identity- Careful presentation of specialties- Immediate trust-building for visitors✅ Results Obtained🍽 Enhanced professional image📱 Modern and responsive website📞 Increase in contact requests and restaurant visits⭐ Improved online credibility with new customers💡 Added Value for the ClientSolid and elegant digital presenceHighlighting the culinary experienceSustainable communication toolKey support for attracting new customers🎯 ConclusionThis project illustrates my ability to:✔ Create attractive and high-performing showcase websites✔ Enhance a local business with a truly premium image✔ Transform a simple website into a commercial leverAn approach focused on design, efficiency, and customer experience.
- Brasserie Le lion Belge🚀 SEO Project – Brasserie Le Lion BelgeRESTAURANTS AND FOOD SERVICESeptember 2024 - Today (1 year and 11 months)Evere, BelgiumI assisted Brasserie Le Lion Belge in the complete creation of their website with an integrated SEO strategy from the start, designed for quick and sustainable positioning on Google.Result:✅ 1st position on Google within 3 months for strategic local keywords✅ Significant increase in visibility in Evere and surrounding areas✅ Qualified traffic generating in-person and online customersActions Taken:- Website creation optimized for natural referencing (SEO structure + UX)- Local keyword research with strong commercial intent- Creation of Google-optimized content- Technical optimization (speed, tags, site structure, internal linking)🎯 This project demonstrates my ability to quickly position local businesses at the top of Google through a structured, results-oriented SEO strategy.🚀 SEO Case Study – Brasserie Le Lion Belge🎯 Client's ObjectiveDevelop strong local visibility on Google to attract more customers to the restaurant through natural referencing, without relying solely on paid advertising.📊 Problem StatementBefore the project:- No local SEO visibility- Website not optimized for GoogleThe challenge was to achieve rapid positioning in a competitive local market.✅ Results Obtained (in 3 months)🏆 1st position on Google for strategic local keywords📈 Strong increase in visibility in Evere and neighboring municipalities📞 Increase in qualified traffic and in-person customers💡 Added Value for the ClientContinuous customer acquisition without advertising budgetSustainable positioning against competitorsEnhanced professional online image🎯 ConclusionThis project demonstrates my ability to:✔ Create SEO-optimized websites from the design stage✔ Achieve rapid results (top Google in 3 months)✔ Convert visibility into actual customersA performance, profitability, and sustainable growth-oriented approach.
- Brasserie De klok🚀 SEO Project – Brasserie De Klok in Meise - Creation of a website optimized for Google SEORESTAURANTS AND FOOD SERVICEFebruary 2024 - Today (2 years and 6 months)Meise, BelgiumI assisted Brasserie De Klok in the complete creation of its website with an SEO strategy from the design stage (technical structure, optimized content, internal linking, and targeting of high-potential local keywords).Result:✅ 1st position on Google in just 3 months for strategic search queries related to their business✅ Significant increase in local visibility✅ Generation of qualified traffic and new customers through natural referencingActions Taken:- SEO-optimized website creation (UX + performance + Google-friendly structure)- Local keyword research with strong commercial intent- Creation of content optimized for rapid positioning- Technical optimization (speed, tags, SEO hierarchy)🎯 This project illustrates my ability to achieve fast and sustainable SEO results, even in competitive local markets.
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Education
- THE MOST COMPLETE GOOGLE ADS TRAINING EVER CREATED!SEA - Google Ads - Scale me Version 22022Comment j'ai lancé et développé plus de 300 boutiques en 5 ans ? En parallèle de mes propres sites, j'ai effectué plus de 300 coachings et suivis avec les membres de notre communauté. L'idée a toujours été de créer sur mesure des stratégies entièrement adaptées à chaque business : Autant te dire que c'était impossible sans avoir accès à vos business. En gérant des dizaines de grosses marques en France, États-Unis et Italie et surtout en accompagnant plus de 300 membres de ma communauté en coaching : J'ai développé et approuvé de toutes nouvelles stratégies. La formation V2, c'est la fusion des stratégies acquises en agence Web et de celles que j'ai conçues sur mes propres sites et ceux de mes élèves.
- SEA Paid Online AdvertisingFacebook Ads2021Maîtrise du Business Manager de Facebook Définir des objectifs de planification et développer un plan d'action de communication Récupérer vos paniers abandonnés et fédérer une audience autour de votre cause grâce au retargeting Créez votre audience avec ma stratégie de recherche Créer des audiences personnalisées et similaires (LLA) Comment augmenter votre taux de conversion avec vos campagnes Facebook ? Gérer le planning d'une campagne publicitaire Analyser les campagnes et les conversions Utiliser les bons outils pour mesurer vos résultats et les convertir en pratique Créer une campagne de publicités sur Instagram : Étape par étape Comment créer des publicités qui donnent une envie irrésistible de cliquer dessus.