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Pascalle BunéPB

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Freelancer profile translated to English.
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About Pascalle

Sales and marketing are not separate worlds for me; they reinforce each other. I have built this insight over more than ten years of commercial practice.
I am a data-driven strategist. I base every decision on numbers. I quickly see what works, adjust accordingly, and ensure demonstrable results.
Broadly deployable in sales and marketing, from strategy to execution. I am only satisfied when something has truly changed.
Available for freelance and interim assignments. On-site, hybrid, or remote.
  • Dutch

    Native or bilingual

  • English

    Fluent

Can work on-site
Huizen (up to 40km)

Experience

  • BUNIQ AGENCY
    Sales & Marketing Strategist
    April 2025 - Today (1 year and 2 months)
    Huizen, Netherlands
    As a freelance Sales & Marketing Strategist via BUNIQ AGENCY, I work for diverse clients at the intersection of strategy and execution.
    I am a data-driven strategist – every decision is based on insights from Google Analytics, Google Tag Manager, Microsoft Clarity, and other analysis tools. I measure what works, adjust where necessary, and ensure that marketing delivers demonstrable results.
    Assignments I carry out:
    - Data analysis and reporting (Google Analytics, Clarity, GTM)
    - Building and optimizing websites
    - Email marketing: flows, segmentations, and newsletters
    - LinkedIn and social media campaigns
    - Content creation and content plans
    - Advertising design and promotional materials
    - Structuring and improving sales processes
    - Lead generation and funnel strategy
    Broadly deployable, quickly onboarded, focused on measurable results.
    Marketing Content marketing
  • Zynchrone Media
    Sales Manager
    September 2023 - May 2025 (1 year and 8 months)
    At Zynchrone Media, a fast-growing media start-up, I built the entire commercial structure from scratch as Sales Manager. I developed the sales strategy and identified market opportunities.
    In addition to sales, I contributed to the marketing strategy, implemented automation tools, and managed analytics to continuously optimize business performance.
  • Medicom Medical Publishers
    Head of Sales, Marketing & Project Management
    October 2019 - August 2023 (3 years and 10 months)
    For four years, I was the linchpin between sales, marketing, and project management at a specialized medical publishing house.
    I strengthened the market position and increased revenue through strategic key accounts. I analyzed data, developed account plans, and executed sales activities, always with measurable results as the goal.
    Additionally, I was responsible for all online marketing: content creation, social media, email campaigns, and digital strategy. I managed budgets, coordinated teams, managed stakeholders, and ensured the successful delivery of projects from start to finish.
    This combination of commercial insight, data-driven marketing, and project discipline is the core of how I work today.

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Education

  • HvA Commercial Economics
    Nova college
    2011
    HvA Commerciele economie

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