About Pascalle
Dutch
Native or bilingual
English
Fluent
Experience
- BUNIQ AGENCYSales & Marketing StrategistApril 2025 - Today (1 year and 2 months)Huizen, NetherlandsAs a freelance Sales & Marketing Strategist via BUNIQ AGENCY, I work for diverse clients at the intersection of strategy and execution.I am a data-driven strategist – every decision is based on insights from Google Analytics, Google Tag Manager, Microsoft Clarity, and other analysis tools. I measure what works, adjust where necessary, and ensure that marketing delivers demonstrable results.Assignments I carry out:- Data analysis and reporting (Google Analytics, Clarity, GTM)- Building and optimizing websites- Email marketing: flows, segmentations, and newsletters- LinkedIn and social media campaigns- Content creation and content plans- Advertising design and promotional materials- Structuring and improving sales processes- Lead generation and funnel strategyBroadly deployable, quickly onboarded, focused on measurable results.
- Zynchrone MediaSales ManagerSeptember 2023 - May 2025 (1 year and 8 months)At Zynchrone Media, a fast-growing media start-up, I built the entire commercial structure from scratch as Sales Manager. I developed the sales strategy and identified market opportunities.In addition to sales, I contributed to the marketing strategy, implemented automation tools, and managed analytics to continuously optimize business performance.
- Medicom Medical PublishersHead of Sales, Marketing & Project ManagementOctober 2019 - August 2023 (3 years and 10 months)For four years, I was the linchpin between sales, marketing, and project management at a specialized medical publishing house.I strengthened the market position and increased revenue through strategic key accounts. I analyzed data, developed account plans, and executed sales activities, always with measurable results as the goal.Additionally, I was responsible for all online marketing: content creation, social media, email campaigns, and digital strategy. I managed budgets, coordinated teams, managed stakeholders, and ensured the successful delivery of projects from start to finish.This combination of commercial insight, data-driven marketing, and project discipline is the core of how I work today.
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Education
- HvA Commercial EconomicsNova college2011HvA Commerciele economie