About Pascal Jean
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Experience
- Lina
On Malt
Audit a web marketing strategy, with qualified lead acquisition objectivesBANKING AND INSURANCEOctober 2022 - October 2022 (1 month)Audit of the current marketing strategy.Phone interview to obtain precise figures on key points.Identification of bottlenecks.Competitor analysis.Creation of the new On-Site marketing strategy, covering visual, technical, commercial, and content aspects (the latter two are linked).Report writing and delivery. - VanAmbiancesNatural referencing expert, traffic managerENTERTAINMENT AND LEISUREJune 2021 - March 2023 (1 year and 9 months)télétravailAs a freelancer, I had the opportunity to work on an exciting project for a dating website, where I applied my skills in natural referencing (SEO), traffic acquisition, and conversion analysis.My role involved defining a comprehensive web marketing strategy and an effective editorial strategy to generate traffic on one hand, and maximize user engagement on the other.Furthermore, I managed the online community to strengthen presence and interaction on the site and social networks. Through an analytical and creative approach, I significantly contributed to increasing traffic and improving user engagement.
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Education
- Computer Programming - Master's Degree EquivalentAFPA2009Développements web
Certifications
- SEA - AdwordGoogle2019