Freelancer profile translated to English.
Back to original languageAbout Pascaline
Multidisciplinary and passionate graphic designer for nearly 10 years, I support my clients in the creation or development of their visual identity & communication.
What drives me? Discovering and understanding your core business, identifying objectives, transforming them into creative directions to design solutions tailored to your needs.
With a structured creative methodology, I offer the following services:
👁️🗨️Visual Identity: logo creation or redesign, development of your graphic universe, design of your business cards, email signatures, document templates;
📃Graphic Charter: rules for using your visual identity;
📚PRINT Communication: Design of posters, flyers, brochures, display banners, signage;
👾DIGITAL Communication: creation of videos (simple motion design), GIFs, illustrations, graphic designs for social media posts, profile pictures, banners, etc. for your social media, web advertising;
📱Web Design: From UX (user experience, ergonomics, site structure) to UI (graphic design of your website or application) and even integration using a theme builder on WordPress;
🎨Illustration: custom vector drawings and graphic facilitation #sketchnoting;
📖Publishing: layout of studies, reports, books, and magazines;
✒️Content Creation: scenarios (with or without storyboard), storytelling, articles or editorial content, gamification concepts;
🎚️Multimedia Installation Concepts and Design: interactive terminals and games, projections.
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Vesdun (up to 50km), Paris (up to 50km), Moulins (up to 50km)
Experience
- HEINEKEN ENTREPRISE
On Malt
T-shirt Design (front & back) - Heineken Lager Connections - Wheat Beer UniverseFebruary 2026 - March 2026 (1 month)Graphic creation of a key visual for a Heineken t-shirt. Presentation of several creative directions with mockups. - ERIPrint Graphic DesignCIVIL ENGINEERINGJuly 2025 - July 2025 (1 month)
Creation of visuals for an exhibition stand.
- Adaptation of the visual identity, full brief, and validation of a key visual
- Graphic creation of the entire stand design (10 visuals: partitions, counter front, signage... to be created for the stand)
- Mockups (3D visualizations of the stand)
- Fromagerie des BarrécyArt Direction - Graphic DesignARTS AND CRAFTSJanuary 2025 - February 2025 (1 month)
Logo Creation
- Custom logo graphic design based on the brief and inspiration developed by the client using a generative AI
- 1 concept only
- Email or phone/video call exchanges, followed by unlimited revisions for 3 business days (feedback loops are for adjustments and are handled smoothly within a fixed timeframe).
- Final delivery in color and black & white, vector format (+ free and royalty-free font + main colors + rights transfer agreement)
Reviews
Recommendations
MD
HS
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Education
- Master in Interactive Multimedia ProfessionsParis 1 Panthéon Sorbonne20156 mois de cours dans tous les métiers de la com, du web (webesign, programmation, UX...), de l'audiovisuel, de la scénographie / museographie, sciences humaines et sociales, gestion de projet. 6 mois de projets avec des clients (Cité des Sciences, Gaité Lyrique, CNAM, CNRS, CNES) au sein de l'agence du Master
- DSAA in Multimedia StorytellingJacques Prévert (Boulogne Billancourt)2014A l'époque où j'ai passé mon diplôme, ce master (DSAA = Diplôme Suppérieur en Arts Appliqués), s'intulait "conception-création, option design graphique, spécialité multimédia. Les cours portaient sur le design graphique, la scénographie, le branding, marketing, sciences sociales, audiovisuel et programmation (html, css, processing, pure data) Les projets rythmaient la formation (installations numériques au Louvre et à la Cité de l'architecture, réalisation d'une application, d'une web radio, d'un documentaire, workshops de motion design, réalisation d'un mémoire et d'un projet personnel, branding avec l'agence TBWA)