Freelancer profile translated to English.
Back to original languageAbout Pascaline
I provide differentiating artistic direction and a coherent visual identity for artisanal, creative, and terroir brands, so they attract the right clients and position themselves as a reference.
With over 10 years of experience with exceptional artisans (master glassmakers, MOFs), luxury houses (Prada, Le Berre Vevaud), and independent creators, I master the art of transforming know-how into a desirable narrative.
MY EXPERTISE:
- Cross-functional art direction (identity, packaging, media, web)
- Premium brand storytelling & positioning
- Retailtainment & cultural event activations
- Artist collaborations & experience creation
CLIENT TYPES:
Artisanal houses moving upmarket | Wine & spirits estates | Creators and designers | Cultural institutions | Terroir brands
📍 Reims - Paris | 🌍 French, English, Swedish
French
Native or bilingual
Swedish
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Reims (up to 50km), Paris (up to 50km)
Experience
- PradaRetailtainment ActivationLUXURY GOODSNovember 2025 - December 2025 (1 month)Paris, FranceDesign and coordination of VIP experiential activation→ Creation of a premium experience blending art and luxury
- Atelier Simon-MarqCommunication & Enhancement ConsultantARTS AND CRAFTSNovember 2023 - Today (2 years and 9 months)Reims, FranceEnhancing the exceptional know-how of master glassmakers establishedsince 1860, a French reference in art glass and historical monument restoration.- Design and management of cultural outreach and institutional communication strategy- Creation of premium content highlighting the artistic and technical dimension of the craft (living heritage storytelling)- Organization and coordination of cultural events- Relations with cultural institutions and specialized media→ Highlighting exceptional artisanal heritage to the general public and professionals→ Strengthened positioning as a reference for French artisanal excellence→ Development of national recognition and cultural influence
- Le Verger de Saint PierreArtistic Direction | WINE & SPIRITSAGRICULTURESeptember 2023 - Today (2 years and 11 months)Reims, FranceOverall artistic direction for an artisanal apple, juice, and spirits producer:- Creation of graphic charter and visual identity- Website design and digital strategy- Spirits range packaging design- Graphic production of materials (posters, flyers, labels)→ Premium positioning and visual consistency across all media
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Education
- Marketing AnalyticsUniversity of Virginia, on Coursera2018
- Understanding Fashion: from Business to CultureInstitut Français de la Mode, on FutureLearn2020
Certifications
- Digital Active CertificateGoogle2016
- Google AnalyticsGoogle2019