Freelancer profile translated to English.

Description

Hello,

After twenty years spent client-side in Marketing/Communications and Digital Project Management roles, I decided to move to the "other side of the fence" to carry out assignments for groups, SMEs, mid-sized companies, and Start-ups.

An expert in project management, change management, and digital transformation, I contribute to the development of products and brands by offering you both strategic and operational support.

As a facilitator and conductor, I help translate needs, harmonize brand DNA across all communication media, and support management and field teams in successfully completing their marketing and digital projects.

Hope to talk to you soon about your projects.

Pascaline

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km)

COOPER CONSUMER HEALTH
Global Marketing Manager
PHARMACEUTICALS INDUSTRY
October 2025 - February 2026 (4 months)
Paris, France
In a context of structuring global marketing and accelerating internationalization, I joined Cooper Consumer Health to steer brand strategy across Europe, develop product innovation, and strengthen activation tools for local subsidiaries.

Project:Define and deploy the 3-year global strategy for high-potential OTC brands (ETIAXIL, CB12, and POUXIT)
Development of 3-year strategic plans based on country insights and category analysis (Market Share, P&L, consumer trends).
Clarification of positioning and growth priorities (innovation, product line extension, priority geographies).
Definition of global KPIs and monitoring of country-level performance.
Design and validation of concepts (concept testing, consumer studies).
Development of ATL/BTL activation toolkits for markets.
Construction of the media brand playbook and activation guidelines.
Monitoring of category and country performance (market share, sell-in/sell-out, campaign ROI).

Results:
=> Structuring of a clear and shared 3-year strategic vision.
=> Launch of new innovations aligned with consumer expectations and regulatory requirements.
=> Harmonization of marketing activations at the European level through global toolkits.
=> Implementation of data-driven monitoring, enhancing visibility on product performance and profitability.
=> Strengthening of global/local collaboration in a complex matrix organization.
Brand Activation Corporate Branding Brand and Identity
PAUL MARIUS
Digital e-commerce/acquisition Manager
FASHION AND COSMETICS
May 2024 - May 2025 (1 year)
Rouen, France
In a dual context of urgent transformation of the e-commerce/digital marketing department and strong ambitions for international development, I joined Paul Marius to structure a weakened division (sick leave, departures, ongoing recruitment), ensure the continuity of key projects, and manage the digital and commercial strategy across digital channels.

Project:Define and manage the digital strategy to support the brand's e-commerce growth
Implementation of the commercial animation calendar: coordination of key periods, collection activations, landing pages, and e-commerce content.
Scoping of the new collection launch process: value chain mapping, definition of roles and responsibilities (Magento / Akeneo).
Formalization of business processes (PIM flow, SEO, tagging, nomenclature, product publication plan) via Whimsical & Notion.
Participation in scoping structuring projects: Datalayer (GTM server side), redesign of the footer/menu/homepage.
Development and deployment of multi-channel acquisition strategies (SEO, SEA, CRM, affiliation, paid social).
Supervision of media campaigns (Meta Ads, Google Ads) in relation to ROI objectives.

Results:
=> Structuring of the omnichannel digital strategy in a changing environment.
=> Optimization of user journeys, visible improvements in conversion rates during peak periods.
=> Implementation of data-driven monitoring of e-commerce and marketing performance.
=> Stabilization of daily e-commerce site management, ensuring continuity while awaiting the recruitment of the target team.
E-commerce Digital Transformation Web Marketing Strategy
COLISEE
Digital & Communication Manager
MEDICAL
January 2024 - May 2024 (4 months)
Paris, France
I joined Colisée France to support, within an extremely short timeframe (less than 4 months), the launch of a new strategic impetus for the Group, involving the implementation of a new identity, a new positioning, and a new "Be Yourself. Fully" strategy in line with the statutory objectives of the Mission-driven company.

Project:Ensure the deployment of the brand platform internally and externally: new identity, new positioning, and new "Be Yourself. Fully" strategy.
Co-design with an external agency and HR departments, workshops with ambassadors, teaser videos, a broadcast (interviews with management committee members to explain this project).
Redesign of the website to ensure better website performance.
Participation in customer experience digitalization projects (new CRM project).
Scoping for the selection of a new web agency.

Results:
=> Implementation of a comprehensive internal communication program for the 6,000 talents of the French subsidiary in an extremely short timeframe (4 months).
=> European coordination of this "Coliséen project" deployment.
Digital Communication Customer Relationship Management (CRM) Web Project Management Communication Strategy Branding