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Pascal HoarauPH

Pascal Hoarau

Deliverability Consultant, Adobe Campaign Expert

€1,400/day
Pessac, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pascal

I have a dual activity:

- Independent B2C deliverability consultant
I have always worked in email, since 1999, particularly on Adobe Campaign classic since 2007.
This profession cannot be improvised and requires long experience in many different contexts.

- Publisher of a SaaS solution for monitoring sending performance and managing deliverability for 12 years.
Fruit of all my knowledge, it concentrates the maximum of indicators and alerts to cross-reference information with a multi-level vision.
The market solutions did not suit me: I rewrote everything and continue to do so consistently to always better present, alert, take into account changes, and even customize.
It has become an essential tool for problem detection (audits / monitoring) and prevention.

+ I have spoken at a few conferences / round tables:
EMDay ("the biggest French event on e-mail marketing") at the Council of Europe in Strasbourg,
a ReturnPath World Tour, ...

If your marketing campaign emails are landing in spam, I will be happy to assist you with the following topics:
Audits, annual support, incident management, various strategies (migrations, new IPs, acquisition, inactive management), technical support, setting up monitoring/alerting/CRM cube, database analysis/hygiene, targeting, renting my Junkbox monitor solution, contact with ISPs/webmails, monitoring...

My reactivity and my 25 years of experience, both technical and functional, for the largest groups in France and internationally have made the difference.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Halogen
    Deliverability Consultant
    CONSULTING AND AUDITS
    January 2009 - Today (17 years and 7 months)
    Paris, France
    Passion & experience for a winning collaboration.

    I have a dual activity:

    - independent B2C deliverability consultant
    I have always worked in email marketing : since 1999.
    I prefer to work for Adobe Campaign classic senders. This is my favorite router since 2007.

    - publisher of a SaaS solution for monitoring deliveries and managing deliverability for 12 years

    + I spoke at a few conferences:
    EMDay ("the biggest French event on e-mail marketing") at the Council of Europe in Strasbourg,
    a ReturnPath World Tour, ...

    My clients are:

    - Krys Group (since 2022)
    - Méhari Club Cassis (since 2021)
    - Leboncoin (since 2021)
    - Danone (since 2019) Europe + USA + APAC
    - Vorwerk France (since 2019)
    - Adekua (since 2018)
    - Samsung Electronics (since 2017), about 121 countries !
    CRM teams (depending years) from
    ...... Europe,
    ...... Russia & co,
    ...... USA,
    ...... Latin America,
    ...... Middle East & North Africa,
    ...... South East Asia (inc. New Zealand and Australia),
    ...... Hong Kong
    ...... Taiwan
    ...... India (2025)
    ...... Japan (2025)
    ...... Canada (2025)
    ...... South Africa (2025)
    - Voyage privé (since 2016)

    - Meetic (ie. Match Group in Europe) ... 19 years of love !
    - Key performance group (11 years)
    - Evaneos (9.5 years, until mid 2026)
    - Plezi [B2B] (7 years)
    - Veepee / Vente privée (6 years)
    - Groupe SeLoger (5 years)
    - Cdiscount (4 years)
    - Blanche porte (3.5 years)

    - DxO labs
    - Intermarché (national)
    - Crédit Agricole (national)
    - Club Méditerranée
    - Michelin France + UK
    - L'Occitane Japan
    - Essilor international
    - BIC
    - Pierre & Vacances
    - Lvmh parfums China +South Korea
    - Acadomia
    - Lefebvre Dalloz [B2B]
    - StarOfService
    - Vestiaire collective
    - Wonder Week end (Wonderbox)
    - Logis hôtels
    - Email stratégie
    - Numberly (1000mercis group)
    - Effy
    - Sandaya
    - Nickel
    - Proximité Client [B2B]
    - Flexilivre
    - Michel Reybier Group
    ...
    Adobe Campaign Deliverability Consulting Customer Relationship Management (CRM) Data Analysis
  • Meetic
    Deliverability Manager, Emailing Team Manager, Emailing Engineer, ...
    SOCIAL NETWORKS
    March 2007 - Today (19 years and 5 months)
    Paris, France
    Billions of emails per year to 16 countries (12 languages) and over 100 co-brands for the company's dozen services.
    A key team strongly represented in the Management Committee managing the integration / redesign of emails (responsive mobile) with very dynamic content (webservices, scripting language), as well as group surveys.

    In over 10 years, I have helped to radically transform Emailing into a high-performing, reliable service open to others (QA, CRM, SC, dev, analytics),
    Deliverability Adobe Campaign Email marketing Oracle MySQL PHP JavaScript Team Management
  • Key Performance Group
    IT Manager
    DIGITAL AND IT
    October 2005 - October 2016 (11 years and 1 month)
    Paris, France
    Solely in charge of:
    - Server management and architecture,
    - Development of contests for large sites (AOL, Opodo, Virgin etc)
    - Development of media-mail.com (now mail-metrics.com), the very complete in-house ASP email routing solution: up to 2 million emails sent/day, FR and US markets,
    - Development of Warner's loyalty site: warnerdvdclub.com (540k members)

    Employee (1 year) then self-employed (10 years),
    Deliverability Email marketing PHP Linux System Administration Database Management

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Education

  • DUT Telecom & Networks
    IUT Mont de Marsan
    1998

Skill set

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