Pascale Proust

30 years ago, I started working in marketing and customer relations, my common thread throughout my career as an employee or manager of Paprika Marketing, optimizing and evolving marketing strategies and tools to better serve clients.

Since the creation of Paprika Marketing, I have supported more than 70 companies. I have designed or optimized strategies, developed action plans, implemented CRMs, websites, social networks, trained and supported teams in their use, and students in training centers.

The issues encountered today are less about the need to be present on the web, which has become obvious.

They focus on how to support existing teams in working in this new context. How to ensure they don't exclude themselves, for fear of using new digital tools.

This is why, in addition to marketing consulting and advisory missions, training and operational support have become major topics in my activity.

But that's not always enough.

In certain sectors, the upheavals are such that the challenge is for employees to believe in their ability to evolve, to adopt these new tools and the professional philosophy that goes with them. Many people in their forties and fifties feel overwhelmed and dare not.

Thanks to my professional coach certification, I can also support leaders and their employees to dare to find their rightful place in the company.

My ambition is to mix all these tools, all these techniques to support companies and the people who lead and work in them to develop harmoniously.

Humans are much more adaptable than they think. They just need a little push to find their resources within themselves and implement them.

This is what I propose to do for you, for your employees, for your organization.