About Pascale
Digital strategy consultant specializing in acquisition and online visibility.
- Structure a clear and effective digital strategy
- Increase your online visibility
- Attract qualified prospects
- Improve the performance of your marketing actions
French
Native or bilingual
English
Fluent
Experience
- ESSEC AlumniSocial Media Management & Content CreationEDUCATION AND E-LEARNINGApril 2026 - Today (4 months)Paris, FranceSupport for the ESSEC Alumni Association in enhancing its events, initiatives, and services for its international alumni community.Objective:Strengthen community engagement on social media and increase the visibility of the Association's actions through a multi-channel content strategy.Actions Taken:
- Definition and management of the multi-channel editorial calendar
- Creation of organic and sponsored content for LinkedIn, Instagram, and Facebook
- Design of visuals, videos, stories, and social media posts
- Promotion of the Association's events, initiatives, and services
- Community engagement and interaction management with members
- Moderation of discussions and monitoring of messages/comments
- Editorial coordination with the communication team
- Social media performance tracking and monthly reporting
- KPI analysis: engagement, reach, community growth, and traffic
Result:Implementation of a structured social media communication to enhance ESSEC Alumni community engagement and promote the Association's actions to a national and international audience. - Prime Conseil
On Malt
LinkedIn Content Creation + SEO ArticleCONSULTING AND AUDITSMarch 2026 - May 2026 (2 months)Toulon, FranceSupport for Prime Conseil in developing its digital visibility and strengthening its position as an expert in contract management.Objective:Create high-value content to increase LinkedIn visibility and improve website natural referencing.Actions Taken:- Definition of editorial angles and strategic topics
- Creation of LinkedIn content for the company page
- Writing posts tailored for an expert B2B audience
- Creation of visuals consistent with the brand image
- Keyword research and SEO structuring
- Writing SEO-optimized articles
- Development of an educational and expert editorial line
Result:Implementation of a content strategy to enhance Prime Conseil's visibility and support its expert positioning with a B2B audience. - Technirel
On Malt
B2B Google Ads Campaigns – Lead Generation for TECHNIRELCIVIL ENGINEERINGFebruary 2026 - May 2026 (2 months)La Ciotat, FranceManagement of Google Ads campaigns for TECHNIREL, a French manufacturer specializing in lifting stations and pumps.Objective:Generate qualified leads and establish a digital acquisition strategy tailored to a technical B2B target audience.Actions Taken:- Audit of existing channels and competitive analysis
- Definition of the Google Ads acquisition strategy
- Structuring of Search campaigns
- Keyword research and optimization
- Ad copywriting
- Implementation of tracking and conversion monitoring (Google Tag Manager)
- Continuous campaign optimization (budget, targeting, performance)
- Data analysis and strategic recommendations
- Regular reporting and steering discussions with the client
Result:Implementation of a structured Google Ads system to support qualified lead generation and improve TECHNIREL's visibility for targeted professional queries.
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Education
- Master in Digital Marketing and ManagementEFREI2024• Augmenter le trafic sur un site Internet • Créer du contenu destiné à la diffusion sur les supports numériques • Réaliser des études de marché • Mettre en place un CMS • Etablir un business plan • Gérer les projets numériques
- Master in Marketing in a Digitalized WorldCnam2024Double diplôme avec l'EFREI
Certifications
- The Essentials of Illustrator 2022LinkedIn Learning2022
- Test of English for International Communication (TOEIC)ETS GLOBAL2023