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Pascale GarnierPG

Pascale Garnier

Strategic Marketing Consultant

€750/day
Montpellier, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pascale

Senior consultant in strategic marketing and market analysis, I support leaders, project teams, and offer owners in strategic decision-making and the go-to-market of new products or services.

With over 20 years of experience in consulting and marketing management, in France and internationally, I primarily focus on the upstream phases of projects:
– market research and demand analysis
– competitive analysis and positioning
– structuring of the offer and value proposition
– construction of business plans and economic models
– go-to-market support

My approach is rigorous, analytical, and results-oriented. It aims to secure strategic choices before investment by providing clear, reasoned, and directly actionable recommendations.

I undertake one-off or part-time assignments, in addition to my salaried activity, for SMEs, startups, or innovative structures, mainly on B2B, industrial, or technological projects with a strong strategic component.

⚠️ I do not work in communication, digital marketing, or social media, but on the strategic foundations essential for project success.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Organisme de formation
    Project Manager
    January 2017 - Today (9 years and 5 months)
    Market research and definition of training offers
    Price positioning
    Responses to calls for tenders
    Partnership management
    Market Research Benchmarking and Competitive Analysis Profitability Study
  • MCP Marketing
    Founder and Manager
    CONSULTING AND AUDITS
    January 2004 - December 2016 (12 years and 11 months)
    - Conducting comprehensive market research (market, competition, positioning)
    - Strategic support for innovative projects
    - Building business plans and economic models
    - Support for the go-to-market of offers in the medium and long term
    - Organization and project management consulting
    Business Plan Market Research Strategic Marketing Project Management Business Management
  • Qualiflow - Bleu Technology - Xerox
    Marketing Director / VP
    January 1994 - January 2004 (10 years)
    - Creation of marketing departments
    - Product launches
    - International management
    - Participation in executive committees and board of directors
    Strategic Marketing Product Launch Business Plan Team Building

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Education

  • Master's degree in Management Sciences
    1989
    Magistère de sciences de Gestion

Skill set

Categories