Freelancer profile translated to English.

Description

Senior consultant in strategic marketing and market analysis, I support leaders, project teams, and offer owners in strategic decision-making and the go-to-market of new products or services.

With over 20 years of experience in consulting and marketing management, in France and internationally, I primarily focus on the upstream phases of projects:

– market research and demand analysis

– competitive analysis and positioning

– structuring of the offer and value proposition

– construction of business plans and economic models

– go-to-market support

My approach is rigorous, analytical, and results-oriented. It aims to secure strategic choices before investment by providing clear, reasoned, and directly actionable recommendations.

I undertake one-off or part-time assignments, in addition to my salaried activity, for SMEs, startups, or innovative structures, mainly on B2B, industrial, or technological projects with a strong strategic component.

⚠️ I do not work in communication, digital marketing, or social media, but on the strategic foundations essential for project success.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Organisme de formation
Project Manager
January 2017 - Today (9 years and 5 months)
Market research and definition of training offers
Price positioning
Responses to calls for tenders
Partnership management
Market Research Benchmarking and Competitive Analysis Profitability Study
MCP Marketing
Founder and Manager
CONSULTING AND AUDITS
January 2004 - December 2016 (12 years and 11 months)
- Conducting comprehensive market research (market, competition, positioning)
- Strategic support for innovative projects
- Building business plans and economic models
- Support for the go-to-market of offers in the medium and long term
- Organization and project management consulting
Business Plan Market Research Strategic Marketing Project Management Business Management
Qualiflow - Bleu Technology - Xerox
Marketing Director / VP
January 1994 - January 2004 (10 years)
- Creation of marketing departments
- Product launches
- International management
- Participation in executive committees and board of directors
Strategic Marketing Product Launch Business Plan Team Building