Freelancer profile translated to English.
Back to original languageAbout Pascal
Passionate about communication, marketing, sports, and digital, I have been active in these various fields for several years. From sponsoring major events to corporate & CSR communication, including CRM and e-business, this atypical and exciting journey has allowed me to develop multi-channel expertise.
For several years, I also developed an entrepreneurial project with a concept around padel (a racquet sport with strong global development). An intrapreneur at heart, I co-founded the brand Padel Attitude and established the first center in Lesquin, near Lille, in 2014.
In parallel with my professional activities, for several years I have shared my experiences and skills with students by teaching various subjects at universities or business schools.
This volunteer approach and "giving back" also extended to 2 volunteer missions abroad – the first in Hanoi, Vietnam, and the second in Tarija, Bolivia – for 6 months in 2011. I continue to support the NGO.
Specialties: Marketing, communication, advertising, project management, e-commerce, web, digital, mobile, negotiation, sales, B2B sales, consulting, direct marketing, corporate, crisis management, press relations, influence, CSR.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Lille (up to 50km), Lille (up to 100km)
Experience
- ImpactIndependent ConsultantDIGITAL AND ITOctober 2019 - Today (6 years and 8 months)Lille, FranceI support companies to contribute:● to the development of customer experience on digital platforms and at points of sale● to the optimization of customer journeys through digital and CRM levers● to the creation of impacts on the income statement
- BonduelleCorporate and CSR Communication ManagerAGRICULTUREApril 2019 - October 2019 (6 months)Villeneuve-d'Ascq, France● Management of a team of 5 project managers (PR & Influence, Digital, Content, Crisis Management)● Work on the brand platform and implementation of international synergies (Canada, USA, Eastern Europe)● Management of the Group's Corporate & CSR communication plan● Creation of the multi-BU communication operation "The B ! Pact"● Budget management
- PADEL ATTITUDECo-founderENTERTAINMENT AND LEISUREApril 2013 - February 2020 (6 years and 10 months)Lille, France● Fundraising (private individuals and investment funds)● Creation of a duplicable leisure concept around a developing sport: padel● Financial and administrative management of a profit center● B2C and B2B sales and marketing strategies● Management of communication and digital & CRM platforms
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Education
- Master in ManagementEuromed Marseille2001
- Master's degree in Sports ManagementFaculty of Sports Science and Physical Education2000