Freelancer profile translated to English.
Back to original languageAbout Pascal
Senior Webdesigner / UX & UI designer / Freelance. My area of expertise includes:
Graphic design
Web design (UI / UX)
HTML / CSS (SASS) / jQuery / Bootstrap integration
Animation (HTML 5 / Animate / Google Web Designer)
Wordpress, Shopify
All this to create:
Corporate websites
E-commerce sites
Landing pages
Newsletters and emailings
Advertising campaigns (GIF or HTML5 banners)
Application design (UI, UX)
Clients*: Columbia Sportswear, Sorel Footwear, Groupe Bayard Presse (youth and religious sectors), Columbia Sportswear, Colas, CIC, Mutuelle Médicis, Daihatsu France, Milan Presse, Prefon Retraite, Essilor, Foncia, l’Institut Français du Pétrole, SFR, Pfizer, Bouygues, La Prairie, Total, Moet Hennessy, Nina Ricci, Weleda, Vinci Environnement, Transdev, Tribvn, GL Events (Emap Agor), Diamee! Paris, luxury hotels, numerous jewelers... as well as a multitude of VSEs / SMEs and artisan creators.
I work with the Adobe Creative Cloud Suite and Figma.
Portfolio: pascal-antoinet.com
Spanish
Conversational
German
Conversational
English
Fluent
French
Native or bilingual
Italian
Basic
Remote only
Primarily works remotely
Experience
- Columbia SportswearDesign & Email Integration B2C for Columbia Sportswear EuropeFASHION AND COSMETICSDecember 2022 - June 2026 (3 years and 6 months)Genève, SwitzerlandFrom December 2022 to June 2026, I created all the marketing emails for Columbia Sportswear Europe. More than 150 emails per year, a total of over 500 emails, for 11 countries, in 5 languages (EN, FR, DE, ES, IT), reaching almost 1 million recipients.For each email, my work consisted of:
- Establishing the design in compliance with graphic guidelines and marketing requirements, being proactive.
- Performing integration in all languages (email builder Sap Emarsys then ZETA) - EN, FR, DE, ES, and IT.
I took pleasure in meticulously refining every aspect of this work to ensure:- a consistent level of quality in terms of image cropping, typographic composition, and graphic balance,
- good consistency of wording in each language,
- optimal responsive display on all devices,
- first-level accessibility,
- good dark-mode compatibility.
I also worked on the email automation of the brand's various sites and created display banners. Today, I continue to work (but at a much lower frequency) for the Retail department's communication, promoting stores in 9 European countries. - VERTICILLE Conseil
On Malt
Web design, creation of integrated landing page in Salesforce PardotCONSULTING AND AUDITSFebruary 2020 - February 2020Paris, FranceDesign of landing pages in accordance with the client's graphic charterResponsive integrationIntegration of the landing page into the Salesforce Pardot application - Webaddikt SLCreation of Display / Social Media BannersSeptember 2018 - October 2018 (1 month)ParisGraphic design of Display / Social Media bannersResearch of communication angles and variants for A/B testingCreation of animations
Reviews
Recommendations
CV
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Education
- Programming & Mathematics for Computer Science (1 year)CNAM
- Multimedia Designer / Producer TrainingEcole des Métiers de la Communication