About Parvathi
Digital Operations Specialist | Search Relevance & Ad Quality Expert (Ex-Amazon)
Overview
I am a results-driven Operations and Marketing Specialist with over 7 years of experience at Amazon, specializing in data integrity, search relevance, and brand quality. With an MFA in Advertising, I offer a unique hybrid of analytical rigor and creative strategy, ensuring digital products and ads are accurate, compliant, and contextually resonant.
Core Superpowers
- Search Relevance & Discovery: I led the Search Defects Program at Amazon, resolving 200+ inaccuracies weekly. I specialize in aligning "Customer Intent" with "Product Positioning" to drive conversion.
- Ad Quality & Brand Integrity: Expert in auditing ad copy and visual assets for global brand compliance. I ensure marketing data meets high-integrity standards before it reaches the customer.
- Process Engineering (SOPs): I build frameworks. I have authored comprehensive SOPs that reduced operational errors by 20% and improved team productivity by 10%.
- Data-Driven Insights: Proficient in using Excel and SQL to track metrics and deliver Weekly/Monthly Business Reviews (WBR/MBR) that identify cost-saving opportunities (5% avg. reduction).
Why Work With Me?
I bring "Big Tech" standards to every project. Whether you need a catalog audit, new operational rubrics for your team, or a strategist to refine your search results, I deliver high-accuracy execution.
- Reliable: 7+ years hitting performance targets in high-pressure environments.
- Versatile: Skilled in both deep data analysis and creative brand asset review.
- Proven Leader: Experienced in managing and mentoring teams of up to 50+ members.
Services Offered
- E-commerce Catalog & Search Audits
- Ad Quality & Brand Safety Reviews
- Operational Process Design (SOPs)
- Data Labeling & Rubric Development for AI Training
- Marketing Content Coordination
- Digital Asset Management
Based in Leeds | Open to Remote Projects across the UK
English
Native or bilingual
Malayalam
Native or bilingual
Remote only
Primarily works remotely
Experience
- Amazon Development Center Pvt LtdAd Quality ManagerE-COMMERCEAugust 2020 - January 2023 (2 years and 5 months)Bengaluru, India
- Led a team of 5 analysts focused on performance management and workflow optimisation. Spearheaded the "Search Defects Program," improving search quality by resolving 200+ irrelevant results weekly.
- Implemented frugal process solutions that delivered a 5% reduction in total operational costs. Authored comprehensive wikis and documentation, resulting in a 10% increase in team productivity.
- Onboarded and trained 10 new team members, ensuring global process alignment across multiple regions.
- Amazon Development Center Pvt LtdCatalog LeadE-COMMERCEMarch 2020 - August 2020 (5 months)Bengaluru, India
- Coached team members to exceed performance targets, achieving a 15% improvement in output.
- Managed workflows for the Search Relevance Team, ensuring 100% of project deadlines were met.
- Facilitated stakeholder meetings to align on business updates and policy changes.
- Amazon Development Center Pvt LtdSr. Content ReviewerE-COMMERCEApril 2018 - March 2020 (1 year and 11 months)Bengaluru, India• • Managed Weekly and Monthly Business Reviews (WBR/MBR), providing accurate reporting and insights.• • Authored key Standard Operating Procedures (SOPs) that reduced process errors by 20%.• • Mentored a large-scale team of 56 members, fostering a positive and productive work environment.
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Education
- Master of Fine Arts (MFA)Amrita School of Arts and SciencesMaster of Fine Arts (MFA)
- Bachelor of Science (BSc)Amrita School of Arts and SciencesBachelor of Science (BSc)