Freelancer profile translated to English.

Description

Would you like to appear in the media organically? Do you want to launch a press release and reach the most suitable journalists? Are you looking to establish a long-term press presence? Let me help you!

Expert in corporate communication, I have more than 15 years of experience strengthening the image and reputation of different brands and companies, planning and executing communication strategies.

My focus is on aligning communication with the objectives set within organizations, building solid relationships with stakeholders, ensuring that the company's messages reflect its values clearly and coherently, contributing to their amplification and positive positioning in the media and interest groups.

I am passionate about challenges, driving new projects, and teamwork, always with commitment and ethics as values and guides in my professional and personal development.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Murcia (up to 50km), Madrid (up to 20km), Sevilla (up to 15km), Córdoba (up to 15km)

llaollao
Communication Manager
RESTAURANTS AND FOOD SERVICE
January 2020 - October 2023 (3 years and 9 months)
Murcia, Spain
• Development, implementation, and execution of the communication strategy for an international company with over 350 points of sale.
• Definition of communication calendar and annual budget management.
• Coordination and development of actions and projects aligned with brand objectives and values.
• Management of relationships with the media, establishing fluid contact with journalists and newsrooms, and analyzing results to evaluate the impact of campaigns and press releases launched, ensuring compliance with defined KPIs.
• Coordination with external communication agencies, overseeing the launch of campaigns and press releases and the achievement of set objectives.
• Collaboration and cross-functional work with other departments to ensure message consistency and brand alignment.
• Promotion of llaollao's participation in awards, events, round tables, podcasts, or conferences, seeking positive communication opportunities for the brand, notably the organic amplification of messages through interviews or statements from company spokespersons.
• Planning, development, and launch of the Corporate Social Responsibility platform "Vida Sanum by llaollao", and coordination and implementation of projects aligned with its objectives, strategy, and values, such as "Eating fruit has llao-rewards", to promote healthy eating and fruit consumption from childhood through schools (over 70 centers nationwide participating in the program earned the Award for the Promotion of Healthy Eating Habits promoted by La Razón) or the podcast supporting entrepreneurship "A llaollao with...".
• Planning and development of internal communication actions.
Francisca Moreno Álvarez
Journalist & content creator
PRESS AND MEDIA
November 2023 - Today (2 years and 6 months)
Murcia, Spain
Responsible for communication for different brands and profiles. Writing and distribution of press releases. Press office. Brand calendar and strategy.
Scala comunicación e imagen
Project Manager
PRESS AND MEDIA
September 2019 - January 2020 (4 months)
Murcia, Spain
• Support in the strategic and communication definition of the company, professionalizing its mission and collaborating in its new positioning in the sector. Contact with media and suppliers.