Description

Data Science Expert | 10+ Years Experience

I transform marketing data into revenue growth through advanced analytics and ML.

EXPERTISE:

- Marketing Mix Modeling & Attribution

- Customer Segmentation & Churn Prediction

- Predictive Analytics & Forecasting

- Real-time Dashboards & Automation

RECENT WINS:

→ 40% campaign ROI improvement via advanced segmentation

→ 85%+ accuracy churn models, 2.5x retention increase

→ MMM optimization of multi-million $ ad budgets

→ Dashboards processing 1M+ events/day

TECH STACK:

INDUSTRIES:

Telecom, Fintech, Digital Marketing, E-commerce

Bilingual (French/English) | Remote & On-site | Montreal, QC

Let's unlock your marketing data potential! 📊

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Québec (up to 50km)

XELCOM CONNECT INC.
PRINCIPAL CONSULTANT
TELECOMMUNICATIONS
May 2025 - Today (1 year and 3 months)
Québec, Canada
• Leading product innovation and market readiness for Xelcom Connect's analytics suite, focused on data-driven marketing and decision intelligence solutions.
• Developed and pitched Proofs of Concept (PoCs) to telecom and financial service clients, demonstrating measurable ROI from Marketing Mix Modeling (MMM), customer segmentation, and churn prediction.
• Designed next-generation data products including an AI-assisted RAG engine for marketing insights, a site tagging and attribution system, and automated reporting workflows integrating Python, BigQuery, and Looker Studio.
• Oversaw digital marketing strategy and branding efforts, aligning data science capabilities with client acquisition and product storytelling.
• Positioned Xelcom Connect as a hybrid analytics boutique bridging advanced data science, marketing automation, and decision intelligence for African and North American markets.
Python Digital Marketing MMM RAG Webmarketing
ADVISO CONSEIL INC.
CUSTOMER INSIGHT MANAGER
September 2024 - April 2025 (7 months)
Montreal, QC, Canada
• Developed unified customer data models integrating web, CRM, and campaign data for clients such as Intact Assurance, improving campaign ROI tracking by 18%.
• Created Python-based A/B testing pipelines and marketing dashboards, reducing manual reporting time by 70%.
• Partnered with CX and growth teams to build lifecycle marketing frameworks that increased customer engagement by 22%.
• Managed analytics backlog and sprint prioritization with engineering teams under Agile methodology (Jira, Notion).
FREE SENEGAL
Senior Data Analytics Manager
March 2022 - Today (4 years and 5 months)
Dakar, Senegal
• Directed a 5-person analytics and BI team managing customer data for 5M+ active users across mobile and broadband segments.
• Delivered data-driven segmentation and retention campaigns that generated 30% revenue growth and 20% churn reduction.
• Automated ETL pipelines and Power BI dashboards to monitor acquisition, ARPU, and churn KPIs across business units.
• Designed a C-level reporting framework enabling faster strategic decision-making and improved marketing spend efficiency by 25%.