Freelancer profile translated to English.

Description

With over 20 years of experience in the luxury and international retail sectors, I support brands in creating strong customer experiences through visual merchandising, space design, and brand identity.

I have developed and managed visual strategies for prestigious houses such as Chanel, Gucci, Lanvin, and Eres, both in France and internationally (Europe, USA, Asia, Middle East).

My strength lies in my ability to combine creative vision, aesthetic excellence, and commercial performance, in order to transform each point of sale into a true lever for image and desirability.

From conception to execution, I bring a tailor-made, elegant, and results-oriented approach.

Industry field of expertise

Languages

Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Conversational
Greek
Conversational
Chinese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

ERES (GROUPE CHANEL)
Director of Visual Merchandising and Boutique Design
February 2019 - February 2026 (7 years)
Paris, France
• •
◦ • Responsible for the visual identity of all Eres boutiques, ensuring brand consistency and aesthetic appeal.
• •
◦ • Creation and implementation of attractive window displays for all points of sale.
• •
◦ • Supervision of boutique layouts to enhance customer experience and engagement.
CHANEL
Visual Merchandising Director Retail, USA
January 2015 - January 2019 (4 years)
New York, NY, USA
• •
◦ • Direction of visual merchandising for all Chanel points of sale in the United States.
• •
◦ • Management of the visual identity for Chanel events in the United States, including Haute Couture and press events.
CHANEL
International Visual Merchandising Manager
March 2012 - December 2014 (2 years and 9 months)
Paris, France
• •
◦ • Development of comprehensive guidelines for visual merchandising.
• •
◦ • Creation of thematic window displays and implementation of deployment strategies.
• •
◦ • Monitoring of visual standards for the American, Chinese, and Japanese markets.
• •
◦ • Conducting VM training internationally.
Visual Merchandising Visual Identity Project Management Team Management Store Opening