Paolo B.

As part of the creation of a traffic and acquisition department within the Reworld Media group. Objective: to develop traffic on websites and lead generation for various advertisers (home equipment, automotive, tax optimization, training, sports, entertainment). Creation: Development of various digital promotional materials.

- Landing pages (3/week)

- Emailing kits (4/week)

- Ads for various channels (Facebook, Instagram, Native ads) (3-4/client/week) Trading desk/performance: Purchase of advertising space, ad distribution, emailing campaigns, and SEA strategy for acquisition campaigns.

- Launching advertisements

- Sending emails and monitoring various KPIs (open rate, CPM, unique clicks, bounce rate)

- Budget management with an ROI focus (Cost per lead, cost per click, acquisition cost)

- Daily monitoring of expenses and adjustments

- Optimization of messages and visuals Results: ROI x 1.8 on average International:

- Implementation of Facebook and emailing campaigns in Belgium, Spain, Portugal, and Germany

- Daily exchanges with country managers Client account management (account manager) Negotiation of budgets and volumes, management of client accounts, and personalized follow-ups.

Opening an online dropshipping store with a budget of €100 per month Objective: to apply various digital marketing components to gain e-commerce experience Creation:

- identification of a star product by analyzing trends on social networks and Aliexpress

- complete design of a commercial website using the Shopify CMS

- content creation to populate the site (visuals, videos, information pages) Results: fully operational website with various sections (information, product pages, reviews, checkout area) Promotional strategy Objective: to promote the site through various acquisition channels

- creation and distribution of advertisements on Facebook and Instagram each week

- SEO optimization of the site in Google searches (content addition, site speed, keywords, meta description) Analysis part:

- Monitoring of promotional expenses

- Monitoring of KPIs (number of views, number of clicks, conversion rate, lead acquisition cost)

- Optimization of promotional personas/targets

- Study of the purchasing journey Results: profitable project at 1.5 times the investment