Freelancer profile translated to English.
Back to original languageAbout Paola
I am anArt Director and Graphic & Digital Designer**, specializing in **branding, visual communication, and design for beauty, wellness, fashion, food, tourism, and other creative fields.
I helpcompanies, agencies, and studiosbuild coherent and memorable visual identities that convey value, purpose, and differentiation.
My approach combines **strategy, art direction, and visual storytelling**, achieving results that connect with the audience and reinforce each brand's identity.
🎯 How I can help you:
- Creation or redesign of visual identity
- Development of packaging systems and visual campaigns
- Art direction for photography, social media, or digital environments
- Design of graphic materials (brand books, presentations, catalogs, newsletters, etc.)
I work from my studio in Barcelona, collaborating remotely with local and international teams.
Do you want your brand to communicate with coherence and personality?
Let's talk.
Italian
Native or bilingual
English
Conversational
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- httpcomunicaciòCreative DirectorFebruary 2007 - March 2010 (3 years and 1 month)Barcelona, SpainAt Httpcomunicació, I led a team of art directors, designers, copywriters, and animators, developing projects for clients such as Abertis, Husa Hoteles, Catalunya Wagen, etc. My role combined creative leadership and visual strategy, applying design thinking and branding in advertising campaigns. I stand out for my coordination skills, attention to detail, and comprehensive vision in digital design and user experience.
- OGILVYArt Director & DesignerJune 2002 - October 2006 (4 years and 4 months)Barcelona, SpainAt Ogilvy, I worked as an art director for brands such as Nestlé, La Caixa, Gas Natural, Shandy Cruzcampo, Panrico, Buckler, Almirall Prodesfarma, Venca, etc. I coordinated multidisciplinary teams (copywriters, designers, photographers) ensuring visual coherence in 360º campaigns. My experience combines branding, advertising, and digital design with creative project management, providing a strategic and aesthetic vision for major accounts.
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Education
- Graphic DesignerUniversity of Buenos Aires, FADU (Faculty of Architecture, Design and Urbanism)1996