Freelancer profile translated to English.
Back to original languageAbout Paola
CRM, Marketing Automation and Data Quality Specialist, with over 4 years of experience in structuring, activating, and optimizing customer data.
I support marketing and product teams in improving their performance by structuring customer journeys, ensuring CRM data reliability, and deploying data-driven strategies.
Accustomed to high-volume environments, I work on:
- Activation (campaigns, automation, lifecycle)
- Data quality and consistency (deduplication, completeness, structuring)
- CRM performance analysis and optimization
More recently, I have developed expertise in data quality, working on complex databases (contacts, third parties, key accounts) to:
- Identify structural anomalies
- Define reliability rules
- Improve data governance and usability
Today, I position myself at the intersection of:
• CRM & marketing automation
• Data quality & customer data
• Artificial intelligence applied to marketing
Objective: Contribute to CRM, data, and growth projects in demanding environments, bringing a structured, analytical, and results-oriented approach.
Spanish
Native or bilingual
English
Conversational
French
Native or bilingual
Portuguese
Conversational
Can work on-site
Bezons (up to 10km)
Experience
- Groupe Caisse des Dépôts. Banque et Investissement.Data Quality and CRM Governance AnalystBANKING AND INSURANCEMarch 2026 - Today (4 months)Paris, France-Management of CRM data governance and reliability actions.-Analysis of business needs related to CRM usage.-Coordination of business, CRM, and data teams.-Contribution to the continuous improvement of customer data quality.-Participation in the structuring of a database of over 3,000 profiles.
- GPMG Digital.CRM Consultant and CRM TransformationCONSULTING AND AUDITSJuly 2025 - March 2026 (8 months)Bezons, France-Analysis and scoping of CRM needs.-Facilitation of workshops with stakeholders.-Customer journey formalization.-Design of automated workflows on HubSpot and Brevo.-Contribution to CRM transformation projects.
- Bayard Groupe. Edition et médias.CRM Campaign and Lifecycle SpecialistPUBLISHINGJuly 2024 - July 2025 (1 year)-Management of multichannel CRM campaigns via Adobe Campaign and Batch.-Behavioral segmentation and targeting of over 600,000 contacts.-Optimization of customer journeys and marketing automation systems.-Analysis of CRM performance and recommendations for improvement.
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Education
- MA International Business and exchanges. Iberian and latinamerican zones., International trade and relationships.Université Paris-Sorbonne2016MA International Business and exchanges. Iberian and latinamerican zones., International trade and relationships.
- MA Information-CommunicationUniversité Sorbonne Nouvelle (Paris III)2016MA Information-Communication
Certifications
- Google Ads Search CertificationGoogle2024