Freelancer profile translated to English.
Back to original languageAbout Paola
For over 14 years, in France and internationally, I have been practicing art direction and graphic design, both print and digital. I support brands in the e-commerce, retail, fashion, tourism, and institutional sectors in building clear, coherent, and desirable identities and visual universes.
🎯 What I do for you:
• Clarify your positioning and align it with your DNA and your market.
• Create a powerful and lasting visual universe, an ambassador for your actions.
• Design and orchestrate impactful and sustainable 360° communication.
✔️ The benefits of my support:
• Give meaning to your brand to attract the right customers.
• Obtain creative and tailor-made solutions.
• Strengthen your credibility and visibility.
💡 My method: listening, analysis, and co-construction. I explore your market, I exchange with your teams, and I surround myself with experts to build an identity that reflects you.
🔗 Ready to give your project some edge? Let's talk. Your identity will become your best sustainable asset.
English
Conversational
French
Native or bilingual
Can work on-site
Toulouse (up to 40km)
Experience
- World of WomenFreelance Graphic DesignerMay 2023 - June 2025 (2 years and 1 month)Contribution to the evolution and consistency of brand imageCreation of visual and editorial content for social media and event communicationDesign and graphic adaptation for physical events (conferences, partnerships, merchandising)Coordination with international marketing, product, and technical teams
- NucciaArt Director | Graphic DesignerFebruary 2018 - Today (8 years and 6 months)Toulouse, FranceBrand Strategy | Logo and Visual Identity | For high-value communicationLack of visibility? Unclear positioning? Inconsistent identity? Outdated communication materials?Consultants, executives, and communication specialists, let's discuss your needs.With 10 years of experience in art direction and graphic design for print and web design in France and abroad, in the e-commerce, fashion, tourism, and agri-food sectors, I put my expertise at your service.🎯 Together, we will work on 3 levers to bring out your brand identity:- A brand positioning adapted to your sector and your DNA- A visual identity that will become the ambassador of your actions- Global communication to be impactful and sustainable✔️ Your benefits with my support and creative vision:- Bring out your purpose and give meaning to your brand- Attract clients who are like you and share your vision- Have unique and adapted creative solutions💡 How do I do it? I analyze the market, I discuss with you about your company and your results, as well as with industry experts... And all this with a smile, a lot of listening, and good humor!Expect us to give your project some edge. Sharpened, your identity will be accurate and sustainable.
- Altitude SportsArt Director / Graphic DesignerE-COMMERCEOctober 2014 - September 2017 (2 years and 11 months)Montréal, Canada- Art direction of visual concepts in general.- Control and development of the identity of Altitude Sports and LaDernièreChasse.com.- Protection of content from creation to delivery.- Maintaining good relations between graphic designers.- Creation of visual web content: newsletters, blog, website, social media.- Creation of professional visual content: PowerPoint presentations, business cards, packaging, signs, home staging, interior design.- Art direction and project management of photoshoots: conception, budget, follow-up until delivery of photos. Model casting, collaboration with photo team, stylist, makeup artist/hairdresser, and modeling agency.- Project management of printed promotional material: from creation to production, to delivery to mailboxes. Budget management, relations with subcontractors, production follow-up.- Project management and art direction of collaborations with brands to create an exclusive product. Creation of the overall look of the product, its packaging, and photoshoot concepts for communication materials (insulated jacket, cycling jersey and shorts, backpack, t-shirt).- Works in close collaboration with project managers, graphic designers, and the purchasing, IT, product management, and operations departments.
Reviews
Soraya
ARIBO SORAYA / SEANESSE
Reviewed on 5/28/2019
It was a pleasure working with Paola, who is very attentive and responsive. Her advice is relevant and judicious, and you can trust her with your projects.
Karim
EASY-PRINT
Reviewed on 1/24/2019
Paola completed the work on time and to the highest standards.
Recommendations
AF
+3
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Education
- BTS Visual Communication, Multimedia Option - Work-Study ProgramLycée des Arènes, Toulouse2013
- Vocational Baccalaureate in Graphic CommunicationLycée professionnel Jolimont Toulouse2011