About Paola
Spanish
Native or bilingual
Italian
Fluent
Experience
- NorthiusSocial Media SpecialistSOCIAL NETWORKSJune 2023 - Today (3 years)La Coruña, Spain
- Development and implementation of social media strategies aligned with brand and digital marketing objectives.
- Simultaneous management of up to 5 group brands (Unisport, 35mm, Nubika, CEMP, and CEAC), ensuring consistency in tone, visual identity, and multi-channel communication.
- Planning, scheduling, and content management on TikTok, Instagram, X, Facebook, and YouTube.
- Analysis of KPIs and metrics using Meta Business Suite, Metricool, and Google Analytics, optimizing digital performance.
- Creation of multi-platform content: writing, design, recording, and on-camera appearance.
- Social listening and community management, fostering engagement and preventing potential reputational crises.
- Coordination of influencer campaigns with figures like Ibai Llanos, Tomi Jungle, and Úrsula Campos.
- Talent management and collaborations at 35mm, with audiovisual industry figures such as Dani “El Gallo”, Gisella, and Roger.
- Creation of Unisport's digital podcast for YouTube and development of its dissemination strategy with Almudena Cid, featuring guests like Amaya Valdemoro, Marc Arce, and Paula Leiton.
- Collaboration with Panenka magazine on a joint strategy to expand reach and generate collaborative content.
- Trend identification and benchmarking, applying continuous improvements to the communication strategy.
- SeQuraSDR ManagerFebruary 2021 - August 2021 (6 months)
- Leadership and coordination of the Sales Development Representatives (SDR) team, ensuring the achievement of commercial and prospecting objectives.
- Supervision of daily activities, optimizing workflows and operational efficiency.
- Design and creation of training materials and internal guides for team training.
- Analysis of individual and group metrics and performance, generating weekly reports with KPI tracking and improvement proposals.
- Constant communication with the sales team and management, ensuring alignment of strategies and results.
- HelloMrLeadAccount ManagerDecember 2020 - February 2021 (2 months)
- Management and coordination of client accounts, ensuring the correct execution of digital marketing strategies.
- Creation and supervision of email marketing campaigns using Brevo, including copywriting and audience segmentation.
- Preparation of weekly reports with performance metrics, analyzing results and proposing improvements.
- Monitoring of personalized strategies per client, ensuring the achievement of objectives and final satisfaction.
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Education
- Bachelor's Degree in Corporate CommunicationSapienza University of Rome2020