Freelancer profile translated to English.
Back to original languageAbout Paola
🎯 I am Paola Castillo, a freelance specialist in SEO, Google Ads, Meta Ads, and CRO with over 10 years of experience helping businesses grow online. I design and optimize multi-channel campaigns, audit websites to improve conversions, and create full-funnel strategies to maximize results.
🚀 If you're looking to improve your traffic, leads, and sales with a data-driven and ROI-focused approach, let's talk.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- La Gran manzana digitalSEO & UX SpecialistDIGITAL AND ITApril 2025 - July 2025 (3 months)Valencia, Spain🎯 Tasks as SEO & UX Specialist – FiestaPaper Project✅ Comprehensive evaluation of user experience on mobile and desktop.✅ Review of architecture, filters, and navigation on the online store.✅ Identification of friction points in the purchase process and proposals for conversion improvement.✅ Coordination with the technical team of La Gran Manzana Digital for the implementation of improvements.✅ Technical SEO analysis: detection of duplicate meta tags, indexing errors, and broken links.✅ Study of best-performing pages to optimize their performance.✅ Keyword Research (KW Research) to identify content and SEO opportunities.✅ Delivery of documents with UX and SEO recommendations, including strategic advice for implementation.
- EMS RevolutionPaid Media ManagerTECHJune 2023 - Today (3 years)Sevilla, Spain💻 SEM Campaign Management: Creation and optimization of Google Ads campaigns to increase traffic, conversions, and budget efficiency.📱 Social Media Advertising: Design and management of campaigns on Facebook, Instagram, LinkedIn, and other platforms for specific marketing objectives.🎯 Segmentation & Targeting: Definition of precise audiences to ensure ads reach the right public on search engines and social media.🔄 Monitoring & Optimization: Continuous supervision of campaign performance, with strategic adjustments to improve ROI and effectiveness.📊 Analysis & Reporting: Evaluation of key metrics and generation of detailed reports to identify improvement opportunities.🌐 Omnichannel Strategies & Consulting: Implementation of integrated strategies and personalized advice to maximize digital results.
- DentalinterPaid Media Manager & SEOHEALTH AND WELLNESSMay 2023 - October 2023 (5 months)Santa Cruz de Tenerife, Spain🦷 SEO Optimization: Improved the clinic's organic positioning on Google through technical audits, on-page optimization, and content strategy to attract potential patients.🎯 Google Ads & Meta Ads: Designed and managed advertising campaigns focused on service bookings, optimizing the budget to increase leads and conversions.📊 Results Analysis: Continuous monitoring of key metrics (CPC, CTR, bookings) to adjust campaigns and maximize ROI.🚀 Patient Acquisition: Full-funnel strategies that boosted online bookings and improved the visibility of dental services in the local market.
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Education
- Business Marketing StrategyFlorida Global University2022El Diplomado en Business Marketing Strategy de Convierte Más está diseñado para profesionales del marketing que buscan mejorar sus habilidades estratégicas. Ofrece formación en análisis de datos, estrategias de publicidad en redes sociales, email marketing, SEO, y copywriting, entre otros. El programa incluye más de 100 lecciones y 35 plantillas para implementación práctica inmediata. Está avalado por Florida Global University y se dirige a emprendedores, líderes de marketing y estudiantes que desean profundizar en todas las áreas del marketing.
- Master in Digital MarketingAula CM School of Online Marketing2016El Máster de Marketing Digital presencial de Aula CM en Madrid ofrece formación práctica en áreas como Community Management, SEO, SEM, WordPress, Google Ads, Google Analytics, y diseño gráfico y audiovisual. Incluye módulos especializados, tutorías, acceso a materiales actualizados, y un proyecto final con un cliente real. Los estudiantes tienen la opción de realizar prácticas remuneradas de hasta un año. El programa está diseñado para aprender desde cero con seguimiento personalizado y se completa en 450 horas presenciales a lo largo de 12 meses.
Certifications
- Project Management by GoogleGoogle Coursera2024
- Omnichannel Digital Marketing CertificateConvierte Más School2022