Pamela N.

Data analyst feature team: definition of product-oriented tagging strategy, acceptance and analysis of digital data. Advanced monitoring of developed and new features, definition of KPIs and arbitration (A/B tests) of data for Pos, devs, Ux, etc. Monitoring of user acquisition by device, by product. Analysis of marketing campaigns (ROI, CPL, etc.). Data pipeline supervision, dashboard construction.

- Deployment of dashboards on Power BI

- Contribute to the realization of ad hoc quantitative studies at the request of business units to aid decision-making •

- Adapt the collection of necessary data from the HR software to Oracle databases.

- Ensure the proper application of management rules, in compliance with the standards defined by the client.

Migration UA to GA4, tag audits, campaign monitoring and dashboard creation (process, update monitoring) on Looker Studio + Power BI. Analysis of the overall site performance and participation in the group's digital strategy. User training on GA4.