About Pamela
French
Native or bilingual
English
Fluent
Experience
- Marketing Mums,Marketing DirectorJanuary 2021 - January 2025 (4 years)Paris, FranceLed annual trade and activation plans, ensuring consistent brand visibility and alignment across all markets and distributors. Coordinated multi-stakeholder projects involving clients, freelancers, and agencies; managed content pipelines and weekly operational reviews. Analyzed campaign performance (quantitative & qualitative) and translated insights into actionable optimization plans. Oversaw e-commerce content and website animation, ensuring correct visual merchandising and brand representation. Executed press and influencer activations, maintaining strong relationships with KOLs to increase brand reach. Organized PR events, seminars, and workshops; managed budgets, logistics, and supplier follow-up.
- SYNC,Marketing SpecialistJanuary 2018 - January 2021 (3 years)Paris, FranceImplemented and followed up on the trade marketing calendar across multiple distributors. Coordinated regional activation plans, adapting global guidelines to local market needs. Managed new product launches in collaboration with design, retail, and training teams. Planned and executed PR events and press collaborations, ensuring consistent brand representation. Supported visual merchandising adaptations and ensured alignment with global guidelines.
- Chanel Beauty,Operational Marketing ManagerJanuary 2015 - January 2018 (3 years)Paris, FranceCreated 360° campaign presentations for product launches across Travel Retail and local markets. Conducted detailed product category analyses, identifying growth opportunities and business risks. Prepared and distributed travel retail newsletters to ensure alignment between HQ and regional teams. Collaborated with training, VM, and commercial teams to ensure successful launches and market animations. Adapted international guidelines to regional needs and supported VM implementations.
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Education
- Master's DegreeParis Dauphine University2012Master's Degree