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Palu MalerbaPM

Palu Malerba

Branding & Packaging designer for CPG Brands

€150/day
Paris, FR
8-15 years

Average response time: 1 hour

About Palu

Hi, I'm Palu. I help CPG founders build brands that actually look like the products they've worked so hard to make.
I've spent 8+ years working with CPG brands across the US, in food, beverage, beauty and wellness.

What I work on:
♦️ Branding & visual identity (launches, rebrands, full brand systems)
♦️ Packaging & label design (multi-SKU systems, retail-ready, print support)
♦️ Website design and development (I work with a trusted developer so projects actually ship)
♦️ AI Photo Studio (product imagery for DTC, Amazon, social and ads, without the shoot budget)
♦️ Social media content and ad creative
♦️ Campaigns, art direction, brand narrative

How I work:
I only take on projects I genuinely care about. CPG is what I know best: retail, DTC, Amazon, TikTok Shop, the way a label has to work in a 0.3 second glance. I can bring more designers, a brand director or web developers in when a project needs them, but the conversation, the direction and the craft stay with me.

I move fast. I over-deliver. I communicate. And I'll tell you honestly when something isn't working.

Who I love working with:
Founders who care about the details. People who want a creative partner, not a vendor.
If that sounds like you, send me a message. I'd love to hear what you're building.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • CreativeWise - CPG Design Studio
    Founder & Creative Director
    September 2022 - Today (3 years and 11 months)
    The design team built for consumer brands. Many growing brands outpace their design resources. We plug in as a senior CPG creative team to keep launches fast, SKUs consistent, and output scalable.

    Services:
    ♦️ Branding & visual identity (launches, rebrands, full brand systems)
    ♦️ Packaging & label design (multi-SKU systems, retail-ready, print support)
    ♦️ Website design and development (I work with a trusted developer so projects actually ship)
    ♦️ AI Photo Studio (product imagery for DTC, Amazon, social and ads, without the shoot budget)
    ♦️ Social media content and ad creative
    ♦️ Campaigns, art direction, brand narrative
    Graphisme Packaging Identité visuelle website design Graphic Design
  • Airspeed
    Brand & Visual Designer
    May 2022 - May 2024 (2 years)
    Collaborating closely with Airspeed's marketing head to continually enhance their ever-evolving website, alongside developing social media templates and other branded marketing materials such as Lead Magnets, Pitch Decks, and Slack listings. Our goal is to effectively communicate and illustrate Airspeed's mission to boost team engagement and remote culture building through its innovative products.
    Branding Graphic Design Création site internet website design Graphisme
  • See Italy Travel
    Lead Brand Designer
    July 2022 - February 2026 (3 years and 7 months)
    • Working closely with the marketing team to produce and refine assets for various products.
    • Develop visuals that capture the essence of See Italy's unique authentic experiences & knowledgeable professionals.
    • Ensure that See Italy's visuals are as high quality and impactful as the company's products.
    • We make memories from scratch
    Création site internet Identité visuelle Graphisme Graphisme print et web website design

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Education

  • German Language School
    Die Neue Schule
    2019
    German Language School
  • Exchange Year in The Philippines
    AFS Intercultural Programs USA
    2017
    Exchange Year in The Philippines

Skill set

Categories