Palu Abad

Hello, I'm Palu! Designer and founder of Palu Estudio. I work with women entrepreneurs who want to build a solid, coherent brand that is aligned with who they truly are.

I deeply believe that a brand doesn't start with the logo, but with strategy. By understanding what you want to build, who you want to impact, and how you want to position yourself. First, we define the foundation: vision, value proposition, message, and structure. Then, the visual design makes sense.

I accompany brand building processes from the inside out: organizing ideas, providing strategic clarity, and transforming intuition into concrete direction.

I have collaborated on projects where the goal was not just to "have a presence," but to create brands with identity, coherence, and real growth potential.

I work with closeness, structure, and strategic thinking. My goal is that each entrepreneur I collaborate with not only has a beautiful brand, but a brand that is sustainable, connects, and evolves.