Paloma Peña García

I am a creative director, specializing in branding and founder of BOCAU, a creative studio focused on building brands with identity, positioning, and cultural presence.

I work with startups, founders, and companies developing brand systems, creative direction, and digital experiences designed to differentiate, build trust, and create memorability in saturated markets.

My approach combines strategy, perception, and visual sensitivity to build brands that not only look good but also convey value, positioning, and a clear narrative.

In addition to directing BOCAU, I am a professor of branding and web design at Francisco de Vitoria University, where I mentor future professionals in the sector from a perspective connected to both strategic thinking and the current market reality.

Throughout my career, I have worked with startups, growing companies, and projects, helping them transform their brand perception through stronger, more coherent, and emotionally recognizable identities.

I believe in brands with personality.

The ones that don't try to be something.

They simply are.