Freelancer profile translated to English.
Back to original languageAbout Paloma
I am a specialist in social media research and analysis with over 10 years of experience in communication agencies in the UK. Expert in advanced social listening and audience segmentation tools, I extract data from public conversations and profiles, transforming them into strategic insights that allow for understanding the consumer, covering my clients' knowledge gaps, and guiding creative and strategic teams, improving the relevance and effectiveness of their campaigns. My ability to anticipate trends helps brands adapt to the present and prepare for the challenges of a constantly changing market.
Spanish
Native or bilingual
English
Fluent
Galician
Native or bilingual
French
Conversational
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- FOUR AGENCY WORLDWIDENew Business Insights LeadAugust 2022 - Today (3 years and 10 months)London, UKI lead social research projects that inform and support winning proposals for the development of our client base in the UK, UAE, and Saudi Arabia. I lead and mentor a team of junior analysts, fostering their development and ensuring excellence in all our projects. Responsible and leader of social insights projects focused on acquiring new clients. Development and execution of social listening, brand positioning, cultural research, and trend analysis projects. Study and profiling of audiences to deepen their behaviors and attitudes, frustrations, and motivations.
- THINK JAMSenior Social Media AnalystJune 2017 - July 2018 (1 year and 1 month)London, UKResponsible for leading Social Analytics, training Social Media and Community Managers, and generating performance reports for clients in the entertainment sector. I lead Social Analytics for brands such as HBO, Warner Brothers, or Universal. I train teams in data analysis and social media campaign optimization. I generate reports with key insights to improve campaign effectiveness and deepen understanding of our audiences' needs.
- PRECISE (KANTAR)Associate Brand AnalystAugust 2014 - May 2015 (9 months)London, UKAnalyst responsible for managing my first client portfolio, generating periodic social listening reports on social media. Regular preparation of social listening reports for sentiment monitoring, brand reputation, and industry trends.
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Education
- Bachelor of Fine Arts, PaintingFaculty of Pontevedra, University of Vigo2009Licenciada en Bellas Artes, Pintura