About Paloma
French
Native or bilingual
Experience
- SmartKeyword.ioSEO ConsultantSeptember 2020 - March 2026 (5 years and 6 months)Paris, FranceRegular SEO/GEO support for various websites:- Analysis of needs in terms of technical, content, internal linking, or netlinking (Screamingfrog, Semrush, Ranxplorer, Majestic)- Implementation of recommendations with the client (Excel, Google Drive)- Weekly monitoring of each project's progress and quarterly results reports (Google Analytics & Smartkeyword application)Deployment of concrete action plans for several clients:B2C:- CHANEL- Orange- Jacquemus- Bio c’Bon (Carrefour)- Jouéclub- Bayer- Cityscoot (Cooltra)- Privateaser- Epicery...B2B:- CAWL/CA-Moncommerce (Crédit Agricole)
- CyberPublicity.comDigital Marketing Specialist (SEA)October 2019 - June 2020 (8 months)Montreal, QC, CanadaMissions:- Creation of Google Ads campaigns- Creation of Facebook Ads campaigns- Management of major international accounts- Optimizations and monitoring- Training- Conversion optimization- Management of Facebook and Instagram communitiesPersonal Skills:- Client relationship- Conflict situation management- Analytical and organizational skills- Listening and patience- Stress resistanceTools:- Google Ads- Google Analytics- Google Tag Manager- Google Drive- Facebook Ads- Internal creation and monitoring platform
- OuihelpMarketing and Communication AssistantSeptember 2018 - August 2019 (11 months)ĂŽle-de-France, FranceDevelopment of online and offline marketing topics to define and implement the company's marketing strategy.I took a particular interest in developing the company's SEO strategy, through in-depth training and significant freedom of action.- Referencing: development of a new SEO strategy over 1 year (Training and specialization thanks to our partner SmartKeyword)- Numerical monitoring: Statistical analysis of website and social media traffic (Google Analytics)- Written communication: writing briefs, blog posts, and advice articles (WordPress)- Business development: continuous prospect stimulation- Visual communication: creation of print materials and video editing (Photoshop and PlayPlay software)- Management of the company's social media (Facebook, Twitter, and LinkedIn)
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Education
- Master's in Strategic Marketing and Big DataPPA Business School2022Mastère Marketing Stratégique et Big Data
- Bachelor in MarketingPĂ´le Paris Alternance (PPA)2019Bachelor en Marketing