Freelancer profile translated to English.
Back to original languageAbout Paloma
🔎 SEO, GEO & Local SEO Consultant
→ +7 years of experience | +50 websites supported
→ Clients: Orange, CHANEL, Jacquemus, JouéClub, Privateaser, Sellsy
→ Expertise: international sites, large e-commerce sites (+200,000 pages), specialized sites, redesigns, and B2B.
🤝 My role: to help you structure clear, prioritized, and actionable SEO, whether you are in the launch phase or facing stagnant traffic.
I support bothlarge groupsandsmall and medium-sized businesses**, with a particular focus on **meaningful projects(Anatae, Finishers).
âś… What I bring you
Comprehensive, action-oriented, and impact-driven SEO support:
-ROI-focused SEO Strategies(not just audits)
-Comprehensive SEO Audit(technical, content, authority)
- Tailored SEO / GEO Strategy
-Competitive Analysis
-SEO Support(management, monitoring & reporting)
-Keyword Research & Semantic Audit
-Website Migration, Redesign, or Creation
-Core Web Vitals Analysis
-Local & International SEO
-Key Page & UX Optimization
🌱 Preferred Sectors:sport & lifestyle, health & wellness, food & supplements, circular economy, collaborative economy, restaurants & events.
🧠My Method
- Identify high-impact business levers
- Prioritize actions (80/20)
- Build a sustainable SEO strategy
- Empower you to make autonomous decisions
Let's discuss your project and boost your visibility! 🚀
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- OrangeSEO ExpertTELECOMMUNICATIONSMay 2024 - January 2026 (1 year and 8 months)Paris, FranceMission conducted as an SEO consultant at SmartKeyword- **Local SEO Strategy France**: Deployment of geo-localized service pages across several hundred cities and monitoring of local rankings via Looker Studio- **Google My Business Optimization**: Categories, services, and content enrichment per store- **Store Locator Recommendations**: Improving organic visibility for high-value local commercial queries- **SEO Support for Orange Africa sites**: Assisting in their organic deployment in local and diaspora markets- **Monitoring Transfertpays migration to Maxit**: SEO action plan to increase visibility for strategic mobile top-up related queriesWriting semantic guidelines & page templates + redesign action plan (migration/301, GSC tracking, post-launch checks).
- JacquemusSEO ExpertLUXURY GOODSJune 2025 - January 2026 (7 months)Paris, FranceMission conducted as an SEO consultant at SmartKeyword-Semantic analysis of the product universe(FR/US) and structuring into content hubs- **Competitor Analysis (US)**: Identifying opportunities and SERP patterns.- **Content Audit and Editorial Action Plan**: Product categorization, pillar page recommendations-Quarterly Performance Monitoring (Steering Committee)
- BâtimentsmoinschersSEO Expert - E-COMMERCE & INDUSTRYCIVIL ENGINEERINGApril 2024 - January 2026 (1 year and 9 months)Paris, FranceMission conducted as an SEO consultant at SmartKeyword- **GEO Audit**: Comprehensive audit of the visibility of both sites within LLMs (brand mentions, product and category pages in generative answers), including a technical aspect and an in-depth study of SERPs and competitor pages.Objective and purpose: complete GEO-oriented action plan and total revision of page formats (homepage, category, product, article) on both sites.- **Semantic Research & Strategy**: Study of Tolesmoinscheres and Batimentsmoinschers personas, keyword research on product uses, expansion into DOM-TOM and Africa.- **International Expansion - Africa**: hreflang management, monitoring of cannibalization between site versions.**- Technical Audit & Monthly Dashboard**: Core Web Vitals, indexing, canonicals, robots.txt, structured data, management of parameterized pages.- **Internal Linking**: Comprehensive internal linking plan for BMC and TMC (blog, categories, products), prioritization by revenue and not by SEO trafficEditorial content strategy: KR per persona (16 BMC topics + 20 TMC), briefing and production monitoring in partnership with internal writers and copywriters- **Link Building**: Backlink profile audit with competitive analysis, test plan on high-stakes queries.- **Redesign Support**: Review of mockups, discussion with UX and product teams, testing, preparation for redesign, and post-redesign monitoring.
Reviews
Damien
Accompagnement SEO / GEO - Mauda Production
Reviewed on 5/30/2026
Look no further! Very happy with this collaboration with Paloma. Paloma comes from a large agency, and the difference compared to our previous experiences is significant: quality of audits (very comprehensive), perfectionist, fast, available, and passionate. I recommend without hesitation.
Katelyne
RĂ©dactrice Web - Katelyne Pires
Several days project
-
Reviewed on 4/24/2026
Paloma was very efficient, quick, and easy to reach. I felt confident in an area I know very little about (I launched my site only 6 months ago). She is very responsive and provided good advice and connections. I recommend!
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Education
- Master in Strategic Marketing and Big DataPPA Business School2022Mastère Marketing Stratégique et Big Data
- Bachelor in MarketingPĂ´le Paris Alternance (PPA)2019Bachelor en Marketing