Freelancer profile translated to English.

Description

Senior Consultantin strategic marketing, business development, and digital transformation.

I help companiesimprove their profitability and efficiency through strategy, data, and people.

With over 15 years of experience leading teams and projects in complex environments, I combine a 360º business vision with a practical and analytical approach.

My work focuses on aligning marketing, sales, and operations to generate measurable growth.

💡 Specialized in:

- Business and Team Coaching: support to improve communication, leadership, and productivity.

- Marketing and Sales Consulting: I align commercial and marketing objectives and teams. Goodbye to eternal internal struggles.

- Digital Transformation: process optimization, automation (CRM, marketing automation), and change management.

- Data Analysis: data management and analysis for strategic decision-making; design of KPIs and dashboards.

- Branding & Business Strategy: positioning, brand development, and growth plans.

I work with Agile and Scrum methodologies, fostering more efficient, collaborative, and results-oriented organizational cultures.

I am passionate about challenging projects where I can combine strategic vision, data, and leadership to transform businesses and teams.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 20km)

Stonex&Pebblex
Business Director
IMPORT AND EXPORT
September 2022 - Today (3 years and 8 months)
Madrid, Spain
ISDI
Product Owner
EDUCATION AND E-LEARNING
September 2022 - Today (3 years and 9 months)
Madrid, Spain
Scrum Marketing Data Science Business Plan
Stonex
Head of Data & Digital Transformation Manager
IMPORT AND EXPORT
July 2019 - June 2022 (3 years)
Madrid, Spain
As an interim manager responsible for data governance, I transformed data ingestion and extraction processes. I designed, implemented, and integrated the company's technology, processes, and resources, eliminating silos and training the work teams in each area.
• Data lifecycle administration and hygiene.
• Implementation of technological tools: CRM, PowerBI, ERP.
• Management of in-company work teams.
• Direction and change management of all company areas.
Digital Transformation Process Automation Process Optimization Business Analysis Zoho CRM CRM