Freelancer profile translated to English.

Description

A graduate of Sciences Po Paris with a Master's in Communication, Brands & Media, I spent 8 years working in international and independent creative agencies (DDB, McCANN, ORÈS), where I gained experience with diverse challenges and sectors (Hennessy, J&J, Picard, Vichy Laboratoires, Aoste, Auchan, Klorane, Decathlon, Mano Mano, ...).

Today, as a freelance strategic planner, I support agencies and advertisers in their 360° strategic recommendations, advertising strategies, creative briefs, brand platforms, manifestos, and communication platforms.

Passionate about cooking and an alumna of Ecole Ducasse, I also leverage my brand strategy expertise for innovative concepts in the gastronomic world.

Feel free to contact me to share my portfolio and discuss your needs!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Lille (up to 10km)

Freelance
Brand strategist
September 2025 - Today (9 months)
- Specializing in brand positioning, communication strategy, creative briefing, and market/audience/trends research.

- Focus on a personal passion point: Food & Beverage and Hospitality

- Expertise on beauty & sport/wellness industries

- Available for missions with agencies and direct brand clients
Branding Brand strategy Brand content Communication strategy Brand naming
ORES
Strategic Planner
May 2021 - May 2025 (3 years and 11 months)
Paris, France
Led major accounts & pitches

Global strategic planner for :
- Klorane (Pierre Fabre) : brand strategy, product launch, Klorane Botanical Foundation comms strategy.
- Decathlon's premium cycling brand VAN RYSEL : brand strategy, product launch

Strategic planner for :
- Hespéride & 5five (JJA) : brand strategy, brand activation, marketing action plan
- Decathlon Innovation : brand strategy & activation
- ManoMano : brand strategy & activation
- Sojasun : brand strategy & campaign
- Mont Blanc : brand strategy
Strategic planning Strategic planning Brand strategy Branding Brand naming
Association ERNEST
Co-administrator, in charge of communication PR and B2B
CIVIC AND SOCIAL ORGANIZATIONS
October 2020 - October 2021 (1 year)
Paris, France
Establishment of partnerships and communication materials around food aid during the Covid period.