Freelancer profile translated to English.

Description

A graduate of the Master's program in Communication, Brands & Media from Sciences Po Paris, I spent 8 years working in international network and independent creative agencies (DDB, McCANN, ORÈS). During this time, I addressed a variety of challenges and sectors (Hennessy, J&J, Picard, Vichy Laboratoires, Aoste, Auchan, Klorane, Decathlon, Mano Mano, ...).

Today, as a freelance strategic planner, I support agencies and advertisers in their 360° strategic recommendation, advertising strategy, creative briefing, brand platform, manifesto, and communication platform missions.

Passionate about cooking and an alumna of Ecole Ducasse, I also lend my brand strategy expertise to innovative concepts in the gastronomic world.

Feel free to contact me to share my portfolio and discuss your needs!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Lille (up to 10km)

Freelance
Brand strategist
September 2025 - Today (11 months)
- Specializing in brand positioning, communication strategy, creative briefing, and market/audience/trends research.

- Expertise on CPG, beauty, health & wellness industries

- Focus on a personal passion point: Food & Beverage and Hospitality

- Available for missions with agencies and direct brand clients

Recent missions:
BBDO Paris (Royal Canin)
Opella internal agency Wonka (Dulcolax, Doliprane)
Elvis
Orès
Branding brand strategy Brand content Communication strategy Brand naming
ORES
Strategic Planner
May 2021 - May 2025 (3 years and 11 months)
Paris, France
Led major accounts & pitches

Global strategic planner for :
- Klorane (Pierre Fabre) : brand strategy, product launch, Klorane Botanical Foundation comms strategy.
- Decathlon's premium cycling brand VAN RYSEL : brand strategy, product launch

Strategic planner for :
- Hespéride & 5five (JJA) : brand strategy, brand activation, marketing action plan
- Decathlon Innovation : brand strategy & activation
- ManoMano : brand strategy & activation
- Sojasun : brand strategy & campaign
- Mont Blanc : brand strategy
Strategic planning Strategic planning brand strategy Branding Brand naming
Association ERNEST
Co-administrator, responsible for communication PR and B2B
CIVIC AND SOCIAL ORGANIZATIONS
October 2020 - October 2021 (1 year)
Paris, France
Establishing partnerships and communication materials around food aid during the Covid period.