About Päivi
I help B2B tech companies across Europe turn marketing into pipeline.
With 15+ years in field marketing and demand generation, I design and run sales-aligned programs that deliver measurable results.
Experience includes Cognigy, Visa, Cisco, and Basware, across startups, scaleups, and global enterprises.
What I focus on:
- Field marketing programs across EMEA
- Demand generation and pipeline acceleration
- Account-based marketing (ABM) for enterprise deals
- Sales alignment and campaign execution
- Event-led and targeted outreach programs
I combine strategic clarity with hands-on execution, working closely with sales to turn marketing into real opportunities. Used to operating across multiple markets and stakeholders in complex, international environments.
Available for interim, fractional, or project-based support.
Finnish
Native or bilingual
English
Fluent
German
Conversational
French
Conversational
Swedish
Basic
Can work on-site
Düsseldorf (up to 50km)
Experience
- Independent Professional Development & EntrepreneurshipSenior B2B Marketing leader, EntrepreneurCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)40 Düsseldorf, Germany
- Explored entrepreneurship opportunities among tech startups as a Fractional Senior B2B Marketing leader
- Focused learning on AI tools, AI-assisted marketing workflows, and modern GTM practices
- Actively applying AI productivity tools (ChatGPT, Claude, Perplexity, Lovable) to research and prototype modern B2B field-marketing playbooks, GTM frameworks and campaign automation workflows
- Cognigy GmbHField Marketing Director of EMEA & APAC (first: Senior Field Marketing Manager)DIGITAL AND ITJanuary 2021 - December 2023 (2 years and 11 months)40 Düsseldorf, Germany
- Built and scaled the regional field marketing function across EMEA and APAC during a high-growth phase, supporting go-to-market for enterprise conversational AI and automation platforms.
- Partnered closely with regional sales leadership to design and execute sales-aligned programs supporting pipeline growth, market penetration, and enterprise account engagement.
- Led integrated field marketing initiatives including executive roundtables, partner events, strategic conferences, webinars, workshops, and PR-supported programs.
- Generated significant marketing-influenced pipeline across field, demand generation, and PR initiatives — covering multiple regions and enterprise segments.
- Designed and co-executed a German insurance sector campaign that into
- Visa WorldwideContent Program Lead, Visa Business Solutions APACBANKING AND INSURANCEMay 2018 - May 2019 (1 year)Singapore
- Led a multi-market branded content and thought leadership program across key APAC markets in partnership with BBC StoryWorks.
- Delivered a 29% increase in unaided brand awareness and a 20% improvement in NPS among banking decision-makers across the region.
- Managed cross-functional coordination across local market teams, creative agencies, and media partners.
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Education
- MScAalto University School of BusinessMSc
- Business studiesWHU — Otto Beisheim School of ManagementBusiness studies