Freelancer profile translated to English.

Description

I help companies structure their digital strategy and manage their projects to achieve growth and efficiency.

With more than 20 years of experience, I have led digital projects, automation and business transformation in markets in Europe, Latin America and the United States. I specialize in digital project management, process optimization and digital strategy, with a focus on e-commerce, technology, education, health and B2B.

How do I work?:

I define clear and actionable digital strategies to attract customers and improve conversion.

I coordinate teams and resources in areas such as SEO, Social Media, Paid Media and Web Development, ensuring that everything works as it should.

I automate digital processes to optimize times and improve efficiency.

I find strategic and practical solutions to drive digital transformation.

I consider myself decisive and creative, with a practical and innovative vision to optimize resources and maximize results in each project. I enjoy working with companies that seek to structure their digital strategy without losing focus on their business.

Do you need to organize and enhance your digital strategy? Let's talk.

Industry field of expertise

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

TerraNova Marketing
Digital Strategy and Project Management Consultant
PRESS AND MEDIA
January 2014 - Today (12 years and 7 months)
Spain
+ I help B2B and B2C companies structure and execute digital strategies, optimizing processes and improving results.
+ I plan and supervise digital strategies from conception to optimization, ensuring their impact on the business.
+ I coordinate multidisciplinary teams in SEO, Social Media, Paid Media, Web Development and Automation.
+ I define functionalities and supervise the implementation of websites, online stores and lead capture platforms.
+ I manage the relationship with clients and suppliers, negotiating strategic agreements to guarantee deliveries aligned with business objectives.
+ I supervise the automation of digital processes with tools such as Brevo, Mailchimp and Make, optimizing efficiency and customer experience.
+ I analyze data and optimize the performance of digital strategies, ensuring decisions based on metrics and continuous improvements. Focus on results: I work with companies that seek to structure their digital presence, automate processes and maximize their online growth.
Digital marketing Web design Digital Marketing Strategy Brand strategy Digital strategy Digital Strategy Consultant Online advertising Amazon SEO positioning E-commerce ecommerce site
apprentium
Head of Marketing - Digital Strategy Consultant
EDUCATION AND E-LEARNING
January 2022 - August 2022 (7 months)
Madrid, Spain
+ I designed and implemented digital strategies for student recruitment, optimizing conversion funnels and process automation.
+ I led the digital strategy to attract and retain students through optimized campaigns.
+ I supervised the planning and execution of digital content, ensuring brand coherence and alignment with strategic objectives.
+ I coordinated creative, development and analytics teams, optimizing acquisition and engagement processes.
+ I analyzed key metrics and optimized acquisition strategies, improving conversion based on user behavior. Results: We improved student recruitment and retention with a data-driven and automation-based approach.
E-commerce E-learning Web design Digital marketing Internet advertising PPC Social Media Marketing
Ayuda en Acción Colombia
Loyalty and Digital Marketing Coordinator
PUBLIC SECTOR
January 2016 - July 2018 (2 years and 6 months)
Bogotá, Bogota, Colombia
+ I designed and executed loyalty and fundraising strategies, integrating digital marketing and strategic alliances.
+ I led the loyalty and fundraising strategy, using digital and offline channels.
+ I managed email marketing and automation campaigns, optimizing communication with donors through Salesforce.
+ I negotiated agreements with media and sponsors, ensuring efficient resource management to enhance results.
+ I coordinated high-impact events, working with national and international artists to strengthen fundraising.
Results: We increased donor participation and retention through omnichannel strategies and well-segmented digital campaigns.
Digital strategy Digital marketing Internet advertising Event organization Social Media Strategist Customer acquisition