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Pablo SotoPS

Pablo Soto

Supermalter

Data Consultant | Specialized in GA4 and GTM

€400/day
20 projects
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pablo

With several years of experience in the world of data analytics, I am currently specializing in the implementation of GA4, server-side tagging through sGTM, Consent Mode, and Facebook CAPI. In summary, in solutions for the cookieless future.

I also have extensive experience in dashboarding using Google Data Studio (now Looker Studio), for creating dashboards combining various sources.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • empir digital
    Freelance Data Consultant
    DIGITAL AND IT
    September 2022 - Today (3 years and 10 months)
    Madrid, Spain
    -GA4 Migrations and implementations
    -Implementation of privacy solutions (CMP, Consent Mode, server-side tagging, Facebook CAPI, etc.)
    -Dashboarding
    -Training on GA4 and GTM
    Google Analytics google analytics 4 Google Tag Manager Google Data Studio looker studio
  • Making Science
    Data & CRO Consultant
    DIGITAL AND IT
    September 2021 - September 2022 (1 year)
    Madrid, Spain
    • Implementation of privacy solutions (CMP,
    Consent Mode, GTM server side, Facebook CAPI, etc.)
    • Implementation of measurement (GA4, UA)
    and advertising tags
    • Analysis and optimization of web pages and apps
    • Creation of dashboards and reports
    • Training on data analysis tools
    Google Tag Manager Google Analytics Google Data Studio Google Sheets Microsoft Excel Facebook CAPI Consent Mode
  • Padelcore
    Co-founder
    SPORTS
    June 2020 - December 2021 (1 year and 7 months)
    Madrid, Spain
    Management of web analytics and campaigns on search engines and social networks.
    Google Ads Google Analytics Google Tag Manager Facebook Marketing Facebook Ads Instagram Marketing Webflow

Reviews

5.0

Out of 6 ratings

M

Marce

MAPFRE ESPAÑA

Reviewed on 1/10/2023

Pablo is a great professional. Always willing to help and investigate what is necessary to solve daily measurement problems. Great technical knowledge of the Google Analytics/GTM environment.
S

Sol

Leo Burnett

Reviewed on 11/16/2022

Pablo is a person with great knowledge in web analytics with great control over tagging, Data Studio, and website analysis. Likewise, his attention to detail and his concern for understandable and well-presented dashboards and information are noteworthy.

Recommendations

Javier S.JS
Enmanuel Adonis L.EA
Marina Pérez MuñozMP
+1
Javier S. and 3 other people have recommended Pablo

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Education

  • Double Degree in Business Administration and Marketing
    European University of Madrid
    2020

Certifications

  • Google Analytics Individual Qualification
    Google
    2021
    Google Analytics

Skill set

Categories