Freelancer profile translated to English.

Description

Paid Media Strategist expert in Google, Meta, and TikTok Ads. I specialize in managing and optimizing your advertising investment to transform budgets into measurable revenue.

My approach goes beyond technical setup: I design acquisition strategies focused on maximizing ROAS and ensuring the sustainable profitability of your project. Whether it's scaling an e-commerce business or generating qualified leads, I work as a strategic partner committed to the real growth of your revenue, avoiding budget waste on metrics that don't sell.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

extandard
Paid Media Strategist
April 2025 - Today (1 year and 4 months)
Helping companies to achieve their business goals through paid channels (search engines, social and programmatic).
Digital Marketing Search Engine Marketing (SEM) CRO Performance Marketing A/B Testing
Cabify
Senior Global Performance Manager
TECH
June 2022 - December 2025 (3 years and 6 months)
Madrid, Spain
Team management and cross-department role
• - Managing a team of four people focused on getting best performance using social, search engines and programmatic mainly.
• - Creating projects focused on the different career paths that each of them want to follow.
• - Teach and develop non digital profiles into digital ecosystem.
• - POC with Growth, Product and CRM media teams to unify KPIs, improve and/or develope app events/features and align messages among the different user touch points.
• - Creating synergies with driver and B2B verticals to identify new opportunities in media buying.

Team management and cross-department role
- Managing a team of four people focused on getting best performance using social, search engines and programmatic mainly.
- Creating projects focused on the different career paths that each of them want to follow.
- Teach and develop non digital profiles into digital ecosystem.
- POC with Growth, Product and CRM media teams to unify KPIs, improve and/or develope app events/features and align messages among the different user touch points.
- Creating synergies with driver and B2B verticals to identify new opportunities in media buying.

Channels, Technology and Innovation
- Great expertise on media buying ecosystem: Google Ads (search, PMax, ACi, ACe...), Meta Ads, Tiktok, Twitter, LinkedIn and Programmatic.
- Advanced programmatic strategy implementation: Premium inventory and innovative formats (pDOOH, CTV, Open Market Display) for maximum reach.
- Data Analysis and Attribution: reviewed and analyzed data based on the MMP attribution model, utilizing aggregate and cohort data to assign value to actions in real-time
Digital Marketing App Marketing Cross-functional Team Leadership ROI KPIs and Metric Definition and Monitoring
Cabify
Global Performance Manager. - Drivers Vertical
TECH
March 2017 - June 2022 (5 years and 3 months)
Madrid, Spain
• • Responsible for new drivers acquisition in 10 countries across LatAm (Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Panama and Dominican Republic) and Iberia (Spain).
• • Managing a small squad focused on getting best performance using Google Ads and Facebook mainly and searching other channels to increase and optimize budgets.
• • Designing, executing and optimizing strategies for Google Ads.
• • Defining budgets for all channels (social paid, SEM...) basing on performance and goals.
• • Designing web to app acquisition migration.
• • POC with Data team to define necessary dashboards with main KPIs.
• • POC with Product team to align department needs to improve the acquisition.
• • POC with Design team to decide messages in each country basing on market situation and benchmark.
• • POC with local teams to report main KPIs and align strategies.
• • Full funnel analysis from lead to final driver.
• • Providing the squad with processes and tools in order to optimize timmings.
• • Tracking implementation coordination on both web and app.
• • Reporting to the Head of Digital.
App Marketing Digital Marketing CRO Social Media Marketing Lead Generation