Description

It has been over 12 years since I started building brand strategies in Spain and globally. My career included working for leading advertising agencies and in-house marketing departments, where I managed teams, set objectives and KPIs, and monitored budgets for different campaigns.

My experience allows me to work on a brand's visibility and reputation from strategy to execution. I develop powerful brand attributes and then bring them to life through ATL campaigns, social media, PR, content marketing, events, and partnerships.

Thus, I can deliver with in-depth knowledge about building any brand, through research, data, and communication campaigns. The result: a relevant and lasting positioning, with an impact on the business in both the short and long term.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Valencia (up to 50km)

Twenix
Head of Brand
EDUCATION AND E-LEARNING
July 2024 - October 2025 (1 year and 3 months)
Valencia, Spain
My first project with Twenix was to build a global and distinctive brand for the language learning sector. I then defined a strategy to increase awareness and improve reputation, with upper and mid-funnel activations, focused on the B2B business. I also led the brand's evolution from an English-only learning platform to a multilingual service: "Idiomas para dar que hablar".
Brand Strategy Project Management Marketing and Communications Planning B2B SaaS Team management
Open English
Brand & Marketing Manager, Spain & New Markets
EDUCATION AND E-LEARNING
October 2021 - May 2024 (2 years and 7 months)
Valencia, Spain
Together with my team, we worked to build up a brand that resonates with people. I was responsible for project managing the execution of creative and high-impact activations, both online and offline, to increase awareness, shape the brand image, and ultimately meet the awareness and performance company objectives.
Project Management Team management Creative Strategy Lead generation Brand Strategy
Xiaomi Technology
Marketing Manager
TECH
May 2018 - October 2021 (3 years and 5 months)
Madrid, Spain
I spent my days working to instigate, inspire, and guide the development and execution of exceptional marketing in support of Xiaomi's business goals, one of the largest technology companies in the world. I owned the end-to-end process of research, analysis, brainstorming, briefing, execution, and performance tracking for every plan. Innovative solutions and a creative mindset are key to my daily work.
Project Management Creative Strategy Campaign Management Brand Strategy Team management