About Pablo
Spanish
Native or bilingual
English
Fluent
Japanese
Basic
Experience
- Mayice StudioVideomapping Design for MiniARCHITECTURE AND URBAN PLANNINGNovember 2019 - January 2020 (2 months)Madrid, SpainVisual Art Design for a videomapping installation projected on the facade of the vertical garden of La Caixa Forum in Madrid, for the Mini brand by BMW within the framework of the Madrid Design Festival 2020.With the direction of Mayice Studio, I have designed and animated the visual content with the intention of bringing the vertical garden to life, generating the illusion of three-dimensionality of the plants through volumes with lights and shadows, and accompanied by various particle effects that evoke a microcosm of insects.Link:https://vimeo.com/393759103
- FitFactoryUX/UI Web DevelopmentSPORTSJune 2019 - June 2019 (1 month)Paris, FranceFitFactory is a sports marketing agency in Paris that organizes all kinds of sports activities and corporate events for the employees of its client companies, such as: Orange, Garmin, Reebok, Puma, Red Bull, The North Face, Adidas, AirBNB, Unesco, etc.The client contacted us to analyze their website, which gave special relevance to the projects carried out for their clients. For this, the website had a content management system built in WordPress, but over time the client did not get the expected result with this platform:• Too much CMS complexity for their user level and without an expert.• Platform update errors and plugin compatibility issues.• Difficulty managing images and grids for galleries.• Low performance and loading speed.With this, the proposed solution was to migrate from WordPress to a new generation platform: Webflow. Like the popular and veteran WordPress CMS, Webflow also has a CMS, but it is also a complete web design and development platform with hosting. Among many advantages, we highlight:• Absolute control over web design and 100% responsive. No more WordPress templates.• Custom development of a CMS, focused on the actual content the client needs.• Quick and easy editing, the client can add or modify any element directly from the website.• Hosting service with Amazon servers for maximum speed, scalable, secure, and with automatic backups.In addition to migrating the platform, we worked to improve the website visually and establish a clean, dynamic, and energetic graphic line, aligned with the brand's values.Website:https://fitfactory.webflow.ioCase study:https://www.pablomontero.es/projects/fit-factory
- Profuse AudiovisualRebranding: the name says it all!FILM AND AVMay 2018 - September 2018 (4 months)Madrid, SpainCan a company's name be an obstacle to its growth? Of course it can.This audiovisual services company started its journey under the name '2Sifica Eventos'. After 20 years of experience and growth, the managers realized they had a Corporate Image problem. Thus, we began a rebranding project that comprised four phases:1) Strategic. Situation analysis. Business Model. Competitors. Ideal Client. Value Proposition. Mission, vision, values. Commercial offer. Branding Plan.2) Corporate Identity. Naming Design. Logomark Design. Typography and colors. Visual Identity Manual. Brand Applications.3) Art Direction and Motion Graphics. Design of secondary visual elements. Audiovisual pieces for the logomark.4) Website Design.The result of the work, in addition to the change of name and visual identity, was a transformation of the business model towards a better definition of its commercial offer and a new awareness of its corporate image. From here, Profuse Audiovisual has the necessary tools for more competitive and professional business communication.Link:https://www.profuse.esCase study:https://www.pablomontero.es/projects/profuse-audiovisual
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Education
- Interactive Video-Mapping Course for Performing ArtsFictizia2016
- Master in Motion Graphics and Creative DirectionCICE Madrid2015El Máster en Motion Graphics y Dirección Creativa de CICE aporta todos los conocimientos técnicos y metodológicos para abordar proyectos de Motion Graphics en todas sus fases, tales como saber entender los objetivos del cliente, determinar una dirección creativa acorde con la marca, o llevar a cabo una producción ajustada al tiempo y presupuesto. La propuesta del máster consistía en desarrollar el pensamiento creativo y profesional del alumno, proponiéndole un amplio espectro de tipos de proyectos con diversos estilos gráficos, visuales y narrativos. A nivel práctico se imparte los dos softwares más importantes de la industria: Maxon Cinema4D y Adobe After Effects.