Freelancer profile translated to English.
Back to original languageAbout Pablo
💻WEB DESIGNER
I create corporate and e-commerce web designs. The goal of my designs is to be profitable, optimizing them for SEO even if you don't hire that service - if no one finds your website, what's the point?* - and focusing on user experience (UX), so that each user can easily find what they are looking for on your site. As you would in a store or shop.
Of course, my designs are modern and attractive, reflecting your brand's image. I build each project on the basis of a premium WordPress template.
You can see some references in my portfolio. As a web designer, I have worked on e-commerces with Woocommerce and Shopify, law firms, agencies, and dental clinics.
🚀 SEO CONSULTANT
SEO positioning for websites and Google MyBusiness profiles. Whether you have a website or not, I can position your project following a proven methodology* adapted to your business. I define a content strategy and a communication strategy in press and online media, in addition to the website's SEO optimization.
As a reference, a client is positioned in the first place for the most profitable service in their sector in Madrid (local SEO) and is a benchmark globally (in Spanish language). You can see it in this profile's portfolio.
💥 SEM GOOGLE ADS CONSULTANT
Official Google certification. I configure and measure SEM campaigns on Google Ads. Client results with CTRs up to 40% on keywords and CPC below average.
When starting a project, I study the product and the market to ensure the project meets the company's needs.
(*) All my web projects include basic SEO optimization. Unfortunately, for competitive markets, this may be insufficient if there isn't a brand or online visibility campaign behind it. This is what is known in SEO as "Linkbuilding", a strategy that I include in my SEO service.
(**) Advanced SEO Course at AulaCM (a reference in Spain)
English
Conversational
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km), Madrid (up to 100km), Cádiz (up to 100km), Barcelona (up to 100km), Málaga (up to 100km)
Experience
- UzinkOnline Marketing ConsultantTECHSeptember 2019 - Today (6 years and 9 months)Madrid, SpainMarketing and Strategy Consulting for SMEs and the luxury sector. Mainly:- Web design: corporate, e-commerce, and landing pages.- SEO Positioning- SEO Audit- SEM: Google Ads search campaigns.- Social Media: Social media management- Branding and brand positioning.
- CrossfildWeb Designer and E-commerce ManagerRETAIL (SMALL BUSINESS)July 2019 - January 2020 (6 months)Madrid, SpainE-commerce web design with Shopify.Market research (buyer persona definition, customer segmentation...)Online advertising: traffic acquisition- Facebook and Instagram Ads- SEM (Google Ads) with up to 40% CTRInfluencer marketing: Brand awareness and traffic acquisition
- OrangeAgile & Portfolio ManagementTELECOMMUNICATIONSSeptember 2018 - June 2019 (9 months)Madrid, SpainAgile process to customer: Design, development, and launch of products, services, and processes. (Transformation and Governance Dept.).Portfolio management: I have mainly supported the development of a project prioritization system for the company's portfolio.I have acquired knowledge in agile methodologies (Scrum, Agile, Lean UX, Sprints) and have frequently used programs like Jira, Trello, Excel, and Powerpoint.My responsibilities have included supporting the identification and tracking of KPIs and OKRs, working on reducing time-to-market, managing backlogs, roadmaps, customer journeys, and user stories, as well as preparing presentations and reports.
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Education
- E-commerce Google CourseEOI2017
- Advanced SEO CourseAulaCM2019- Auditoría del sitio y negocio - Estudio de palabras clave (Keyword Research) - Análisis intención de búsqueda (Search Intention Research) - SEO on page para CMS (estructura páginas, etiquetas html, duplicidades, canibalización, rastreo e indexación) - Arquitectura de la información por URLS - Optimización CTR (ratio de clicks/impresiones) - Optimización rendimiento y velocidad web (WPO) - Linkbuilding (notoriedad sitio web)
Certifications
- Google Adwords Certificate: Search Campaigns (SEM)Google2020
- Search Engine Optimization BadgeLinkedIn2021