Freelancer profile translated to English.

Description

Boost your WEBSITE CONVERSION - CRO 📈

[e-commerce / SAAS / app / platform / showcase site / LP]

// Forget your gut. Rely on Data and UX Design to triple your conversion //

We'll thoroughly analyze your website to reveal its flaws. Then, we'll develop an action plan to triple its conversion.

THE METHOD:

🔎 Data / CRO / UX Design Analysis

Analysis of global data and site heatmaps, before subjecting it to over 300 UX design & CRO checkpoints. Revealed flaws are directly addressed in the mockups we create.

🎨 Web Design (UX design/UI design)

Mockups - UX/UI design - of key pages to optimize site conversion.

♻️ A/B tests

Implementation of A/B tests for continuous conversion optimization. Preferred tools: AB Tasty, VWO, Kameleeon, Intelligems, Crazy Egg.

🤖 Integration / Development

Optional: nocode/lowcode integrators available to implement mockups [Shopify, WordPress, PrestaShop, custom CMS, Headless]

RECENT CLIENTS: Quitoque / Zoo de Beauval / Charlie Paris / Engie / Krème Paris / Wopilo / MCE TV / Money Walkie / Blindtest / doretdeplatine / Nomad Education / MadCityZen / Carto SI / Ecomatelas / Wecandoo / Cap Retraite / Antipodes Medical.

Hosts of the podcasts Force & Conversion / Good Morning Product.

To book a meeting with me: calendly.com/pablolenormand/rdv

See "Experiences" section below for some UX design / CRO conversion case studies 👇

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Antipodes Médical
Growth Marketing / CRO / UX Design / Data Analysis - Web Agency
HEALTH AND WELLNESS
May 2025 - Today (1 year and 1 month)
Paris, France
Context:
Antipodes Medical is a digital health communication agency. Antipodes Medical called on my team to work on their clients' CRO and Growth Marketing.

Main objectives:
- Implement CRO Process for clients
- Optimize client site conversion rates
- Optimize Data analysis (GA4 / Looker Studio / Heatmaps)
- Optimize conversion funnels
- Optimize SEO and SEA conversion
- Implement A/B testing
- Improve agency processes

Key figures:
→ 4X increase in client conversion on average
→ 100% satisfaction from accompanied clients

Key skills:
-> CRO
-> UX Design
-> Data Analysis
-> Growth Marketing
-> A/B testing
CRO UX Design Growth Marketing Conversion Rate Optimization Conversion Rate Optimization
UXIA
Growth Marketing / CRO / UX Design / Data Analysis - Web Agency
DIGITAL AND IT
March 2019 - Today (7 years and 3 months)
Puteaux, France
Context:
UXIA is a tech & CRO agency based in Paris. UXIA called on my team to work on its clients' Growth Marketing.

Main objectives:
- Implement Growth Hacking process for clients
- Optimize client site conversion rates
- Optimize Data analysis (GA4 / Looker Studio / Heatmaps)
- Optimize conversion funnels
- Optimize SEO and SEA conversion
- Implement A/B testing
- Improve agency processes

Key figures:
→ 3X increase in client conversion on average
→ 100% satisfaction from accompanied clients

Key skills:
-> Growth Marketing
-> CRO
-> UX Design
-> Data Analysis
-> A/B testing
E-commerce Conversion Rate Optimization CRO UX/UI Designer User Experience (UX)
Carto SI
Product Design / UX Design / CRO - SAAS Carto SI
SOFTWARE PUBLISHING
October 2022 - Today (3 years and 7 months)
Paris, France
Context:
Carto SI is a SAAS for mapping information systems. My team and I are assisting Carto SI in optimizing the in-app experience. The first project was to implement an onboarding process to accelerate user arrival at the AHA moment. Then we focused on the clarity and ease of use of the application, optimizing the main dashboard and highlighting certain features based on user type. The implementation and optimization of onboarding led to a fivefold increase in users reaching the AHA moment (and thus an increase in subscriptions).

Key figures:
→ 5X more users reaching the AHA moment
→ 3X more users subscribing

Key skills:
-> SAAS
-> Product Design
-> CRO
-> UX Design / UI Design
-> Data Analysis
SAAS UX Designer SaaS UI/UX Design UX/UI Designer User Experience (UX)