Freelancer profile translated to English.
Back to original languageAbout Pablo J.
Senior Brand Designer & Art Director | +10 years of experience
I specialize in transforming complex visions into coherent, powerful, and scalable visual identity systems. My approach combines the honesty of fundamental design principles with a sophisticated aesthetic: a philosophy I define as "Raw & Cosmic".
Throughout my career, I have led branding and visual communication processes for large-scale industries, including the wine sector (export wineries), high-complexity healthcare, luxury real estate developments, and industrial components. My experience ranges from mass consumption to technical sectors (agriculture and engineering), ensuring that each graphic piece is not only aesthetically pleasing but also strategically functional for its specific market.
My background in Cinematography allows me to bring a unique perspective to art direction, focusing on visual narrative and chromatic detail. Additionally, I have a specialization in the "final link" of high-end visualization: visual post-production for architectural and luxury aviation studios, where aesthetic refinement is the standard.
Where I can add value:
- Strategic Branding: Creation of complete visual identities and brand manuals for companies and institutions.
- Editorial and Digital Graphic Design: Development of high-level visual assets for established brands.
- Art Direction: Supervision of the overall aesthetic to ensure narrative consistency.
- Advanced Visual Post-production: Retouching and composition of images for architectural projects and luxury assets.
Based in Argentina, working 100% remotely with full-time availability for clients in Spain and Europe (CET).
Spanish
Native or bilingual
Italian
Conversational
English
Conversational
Remote only
Primarily works remotely
Experience
- Crudo & CósmicoCo-founder & Art DirectorNovember 2025 - Today (9 months)Boutique branding and visual consulting studio where we merge the honesty of fundamental design principles with a sophisticated and cinematic aesthetic.As Co-founder and Art Director, I lead the studio's creative vision, specializing in:
- Creative Direction and Strategy: Conceptualizing brands from scratch, ensuring visual storytelling aligns with business objectives.
- High-Impact Branding: Developing complete visual identity systems, brand manuals, and digital ecosystems for clients seeking clear market differentiation.
- Visual Consulting: Comprehensive advice on aesthetics and narrative for boutique brands and independent projects.
- HelloDigital (HelloBrand partner)Art Director & Senior Brand DesignerAugust 2022 - October 2025 (3 years and 2 months)Córdoba, ArgentinaDesign lead at a dynamic agency focused on digital products and mass-market brands with international reach.During this period, my role was key to scaling the visual identity of companies in critical sectors such as wine, healthcare, and heavy industry.Key Responsibilities:
- Scalable Systems Design: Creation of visual identities for major accounts and business groups (including healthcare, agribusiness, and export wineries sectors).
- Digital Art Direction: Supervision of visual consistency in assets for web, apps, and digital marketing campaigns.
- Multidisciplinary Management: Direct collaboration with development and marketing teams to ensure brand aesthetics enhance user experience (UX).
- Pablo J. GalettoIndependent Brand Designer & Visual ArtistFebruary 2013 - Today (13 years and 6 months)Over 8 years of independent experience collaborating with companies across various sectors (Real Estate, Health, Industry, Insurance, and Consumer Goods). My focus during this stage was on technical versatility and excellence in visual execution.Higlights and Specializations:
- Comprehensive Branding: Development of corporate identity for a diverse client portfolio, from healthcare institutions and insurance companies to high-end condominiums and industrial components.
- Elite Visual Post-production: Specialization in the "final link" of visualization: digital retouching, color correction, and advanced aesthetic composition for architectural projects and luxury assets (aviation and high-ticket real estate).
- Narrative and Aesthetics: Application of my background in Cinematography to elevate brands' visual standards, creating pieces with a strong narrative component and meticulously detailed art direction.
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Education
- Graphic and Advertising DesignerIES Siglo 212012Formación integral centrada en la comunicación visual estratégica y el desarrollo de sistemas de identidad complejos. Áreas de enfoque: Sistemas de Identidad Visual: Diseño de marcas escalables y creación de manuales de normas corporativas. Diseño Editorial y Tipografía: Gestión de piezas complejas con alto rigor estético y técnico. Estrategia de Comunicación: Análisis de mercado y posicionamiento de marca a través del diseño. Proyecto Final: Desarrollo de un sistema de identidad completo aplicado a un caso real, integrando branding, packaging y comunicación digital.
- Technician in Film and TVUniversidad Nacional de Córdoba2008Carrera enfocada en la narrativa visual, el lenguaje cinematográfico y la dirección de arte aplicada a medios audiovisuales. Aportes a mi perfil como Diseñador: Dirección de Arte y Estética: Dominio de la composición, la teoría del color y la puesta en escena, aplicados hoy al branding de alta gama. Narrativa Visual (Storytelling): Capacidad para construir historias detrás de las marcas, elevando la conexión emocional con el usuario. Post-producción Avanzada: Conocimientos profundos en retoque, corrección de color y composición digital, fundamentales para mi especialización en visualización arquitectónica y activos de lujo.