Pablo J. Dols

As a freelancer, I work as a UI/UX designer, frontend developer, and web programmer creating fast, usable, and stable digital products. I design interfaces, define structures, and develop custom solutions with custom WordPress, Nuxt, Next.js, React, and modern stacks. I optimize performance (Core Web Vitals), accessibility, and usability, and I integrate into agency or client teams to provide criteria, technical clarity, and measurable results. I also collaborate on SaaS projects, landing pages, corporate websites, and solutions built to last.

At IOWA, I had the opportunity to lead the development of digital projects from start to finish, combining strategy, design, and front-end development for brands seeking custom, efficient, and sustainable solutions. I was responsible for defining processes, coordinating teams, and maintaining a clear vision of quality and creative direction in each delivery.

Key responsibilities:

• User-centered interface design, with special attention to accessibility and visual consistency.

• Front-end development.

• Creative and technical direction of multiple projects in parallel.

• Supervision of deliveries, direct client relations, and strategic decision-making.

• Coordination of external profiles (backend, SEO, illustration, etc.) based on project needs.

This phase allowed me to consolidate my own work methodology that combines design, development, and agile and effective management, focusing on results, performance, and detail.

At Ontecnia, I was responsible for the design and front-end development of some of the group's most representative websites, leaders in their respective sectors. My work ranged from creating consistent visual identities to implementing efficient and high-traffic optimized interfaces.

Key responsibilities:

• Design of clean, scalable interfaces designed for conversion.

• Front-end development adapted to each project, ensuring performance, maintainability, and compatibility.

• Direct collaboration with content and SEO teams to align design, structure, and strategy.

• Refactoring and continuous improvement of products in production.

Featured websites I worked on:

• Lecturalia – leading community of readers and books in Spanish.

• Malavida – one of the most visited software and app portals.

• Bonviveur – a reference gastronomic media with thousands of recipes and reports.

During this period, I consolidated my experience working on large-scale digital products, focusing on usability, performance, and lasting design.