Freelancer profile translated to English.

Description

With experience in fashion, luxury cosmetics, and retail. Specialized in creating digital strategies and visual content that connect with audiences. I stand out for my creativity, combining analytical thinking. Open to continuous learning and enhancing brand communication in digital environments.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Americanino
Graphic Designer and Community Manager
FASHION AND COSMETICS
September 2023 - September 2025 (2 years)
Medellín, Colombia
• Development of digital communication strategies and comprehensive social media management.
• Creative direction in audiovisual productions (video and photography).
• Management of macro, micro, and UGC creators influencers.
• Design of attractive graphic pieces for campaigns and digital communication.
• Collaboration with customer service, advertising, and e-commerce to optimize the digital experience.
• Execution of in-store events, including collection launches and brand activations.
Social Media Graphic Design Art Direction Content Marketing Photo Editing
L'Occitane
Digital Marketing Analyst
FASHION AND COSMETICS
July 2020 - August 2023 (3 years and 1 month)
Medellín, Colombia
• Design and execution of digital strategies on social media and email marketing.
• Leadership of strategic alliances with brands and partners.
• Development of graphic pieces aligned with the luxury brand identity.
Florecida Accesorios
Freelance
January 2016 - January 2024 (8 years)
Medellín, Colombia
• Product photography for accessory collections.
• Creation of visual content for social media and e-commerce.