Freelancer profile translated to English.
Back to original languageAbout Pablo
My name is Pablo Herrera, I am a strategic designer.
I have a professional background in graphic design (Chile 2006) and a master's degree in user experience design for the design of digital products and services (Spain 2019).
I have over 15 years of experience in the digital ecosystem, where I have worked in various roles such as web designer, user experience consultant, leading and collaborating with interdisciplinary and diverse teams for international clients.
Spanish
Native or bilingual
English
Fluent
French
Conversational
Remote only
Primarily works remotely
Experience
- Continuum HQDesign Lead / Service Designer - Inter-American Development Bank (IDB)November 2022 - July 2023 (8 months)Consulting for the design of a governance model• Lead of the design and user research team within an agile team• Design and execution of qualitative research with stakeholders• Key findings Report• Design of User Journey Map artifacts As is / To be• Design and facilitation of co-creation sessions and workshops• Prototyping of V1 digital governance model (SAFe based)• Design of playbook for model implementation
- Continuum HQDesign Lead / UX Researcher - Inter-American Development Bank (IDB)January 2022 - November 2022 (10 months)Consulting for the creation of a client portal• Lead of the design and user research team within an agile team• Design and execution of qualitative research with internal and external clients• Lead prototyping design• Design and execution of validation usability tests• Design and facilitation of co-creation sessions and workshops• Key findings Report
- Continuum HQDesign Lead / UX Researcher - Inter-American Development Bank (IDB)July 2021 - December 2021 (5 months)Digital Transformation Consulting for secretarial services• Design and execution of qualitative research• Design of Stakeholder Map• Design of Ecosystem Map• Key findings Report
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Education
- Master in User Experience for the Design of Digital Products and Services, User ExperienceESNE, University School of Design, Innovation and Technology2019Máster en Experiencia de Usuario para el Diseño de Productos y Servicios Digitales, User Experience
- Professional Graphic Designer, Graphic DesignDuoc UC2006Diseñador Gráfico Profesional, Diseño gráfico