Pablo González Armengol

Senior visual designer with nearly 20 years of experience in brand design, visual identity, UI/UX, editorial design, and comprehensive graphic production. I help companies and agencies build and consolidate their identity: from concept and branding to final art, both in digital and offline. I work from start to finish with full ownership of the process, without needing supervision: I take on the complete project and am responsible for the visual coherence of each deliverable.

My profile is generalist by conviction: I combine the solidity of classic brand design with digital product design (UI/UX in Figma), editorial design, and light motion graphics. This versatility allows me to handle complete projects without needing to split them among various profiles.

I am an early adopter of generative AI applied to design (Midjourney, FLORA, Claude Design, and other tools), which I integrate into my workflow to accelerate visual exploration and production without sacrificing judgment. Types of projects I usually manage: brand identity and rebranding, editorial design and layout, digital and product interfaces, corporate presentations, social media campaigns and assets, and print and offline materials.