Pablo González Losada

I've met several brands that want to expand into Spain or Spanish-speaking markets. After some time, they conclude: 'Spain wasn't profitable.'

Why does this happen? There's a situation that tends to repeat itself: they translate their website, emails, and ads – with AI or human translation – and launch some isolated commercial actions, somewhat afraid of not justifying the ROI and often with many intermediaries.

In reality, those brands didn't just need a simple translation. They needed to understand their Spanish-speaking potential customers, just as they once did an analysis in France or their home markets.

I support brands looking to expand into Spain or the Spanish-speaking world by leveraging the power of words, but also with an understanding of the marketing and sales strategies that back them up.

As a freelancer since 2019, I've supported several brands in their expansion into Spain or the Hispanic world:

• Brevo (email marketing and CRM).

• World of Warships (online video game).

• Webolto (SaaS and digital resources). I created the content for the Spanish version of 'La fabrique du net' from scratch.

• Esemtia (EdTech). In this case, I implemented a 100% national strategy.

• Other occasional collaborations include Outvise (platform for freelancers), Swan (fintech), etc.

If you want to expand your brand internationally with a simple and well-coordinated plan at the same time, don't wait any longer and write to me.