Description

Many international companies enter Spain with high expectations.

A few months later, some of them reach the same conclusion: "Spain isn't profitable."

In many cases, the problem is not the market itself.

They translate their website, emails and campaigns, using AI, agencies or in-house teams, and launch a series of isolated marketing actions. Yet the way they communicate, build trust and convert customers remains largely unchanged from their original market.

As a result, acquisition costs increase, conversion suffers and teams struggle to understand why performance falls short of expectations.

My role is to help companies bridge that gap.

Since 2019, I have worked with SaaS, tech, gaming and education companies to adapt their content, SEO, lifecycle communications and market-facing messaging for Spain and Spanish-speaking audiences.

Selected projects include:

• Brevo (CRM & email marketing)

• World of Warships (gaming)

• Webolto / La Fabrique du Net (SaaS & digital resources)

• Esemtia (EdTech)

• Swan (fintech)

• Outvise (freelance platform)

My expertise combines:

• Content localization

• SEO and content strategy

• CRM and lifecycle communications

• Spanish market adaptation

• Conversion-focused copywriting

Languages:

English & French → Native Spanish

If you're already investing in Spain and want to understand where localization, messaging or customer journeys may be limiting performance, I'd be happy to discuss your project.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
French
Fluent
Italian
Conversational
Portuguese
Basic
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Esemtia
EdTech Content Management and Writing
EDUCATION AND E-LEARNING
September 2025 - Today (11 months)
Freelance EdTech content writer for Esemtia, a Spanish all-in-one SaaS platform for school management. I combine my teaching background and SaaS expertise to curate high-quality sources and create practical resources (SEO articles and eGuides) that help teachers bring innovation into their everyday practice.
👩🏻‍🏫 Main contributions: Dual VET / FP Dual (strong SEO rankings 📈), Universal Design for Learning (UDL), STEAM methodology, Verifactu and other topics related to digital transformation in education.
Copywriting Edtech Education Rédaction SEO
Wargaming
Spanish Game Localization
VIDEO GAMES AND ANIMATION
June 2019 - Today (7 years and 2 months)
🎮 Localization of the video games World of Warships and WoWS: Legends for Spanish players.
The content includes game updates, satisfaction surveys, premium store and Armory ecommerce listings, email marketing campaigns (winback, promotions), ads for Google Ads and Facebook Ads, player support texts, etc.
Traducción Inglés-Español MemoQ Localización Subtitulado
Swan
Fintech Content Writer
February 2026 - April 2026 (2 months)
Creation of SEO article to boost brand visibility in Spanish market. Research about Spanish context and search intents.
Rédaction SEO GTM

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Licenciado en Periodismo
Universidad Carlos III de Madrid
2011
Certificado de profesionalidad de diseño web
Principado de Asturias
2013
HTML, CSS y Javascript.

Gestión de proyectos y traducción con MemoQ
Loctimize
2016
Estrategias de contenidos
Wargaming (formación interna)
2018

Pablo González Losada

Spanish Localization & GTM Specialist | SEO, CRM

About Pablo

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