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Pablo FernandezPF

Pablo Fernandez

Business Leader - Head of Sales 360°

€600/day
Perpignan, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pablo

I am 36 years old, passionate and very active, I love to undertake, whether in professional or personal life.

Professionally, I have only had entrepreneurial or intrapreneurial experiences, with systematic job creations. Whether in the sportswear industry, reusable cups, furniture, or agriculture, the common thread in my 14 years of experience has always been sales and commerce. Whether digital, physical, or telephone, I have explored all areas of sales with systematic team management.

What excites me about the business world is developing effective deployment strategies, building high-performing teams, and synchronizing them around these objectives.

Personally, I am the father of a 4-year-old child. Here are a few things about me:
Sports: many sports practiced since childhood. Currently: surfing, swimming, trail running, mountain in general. Past: rugby, 12 years of French boxing, 11 years of tennis.

Agriculture: 1.6 hectares cultivated - market gardening, arboriculture, and beekeeping.

DIY: passionate about DIY, I have loved building since I was young.

Community involvement:
President of the association "Els de cantarem" - Trans-Pyrenean singing festival.
Treasurer of a cultural association.
Member of 2 other associations (French Tech + Digital Farm).


I am always looking for new opportunities and innovative collaborations. If you share my passion for entrepreneurship and change, do not hesitate to contact me.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

  • Catalan

    Fluent

Can work on-site
Perpignan (up to 50km), Paris (up to 50km), Lyon (up to 50km)

Experience

  • Hectar
    Member of Hectar Accelerator S1
    January 2022 - Today (4 years and 5 months)
    Paris, France
  • Kuupanda
    Co-Founder & CEO
    October 2019 - Today (6 years and 8 months)
    66400 Céret, France

    - Constitute the company
    - Create and Motivate a Team
    - Find and convince financial partners
    - Building strategic partnerships and relationships to drive growth
    - Driving growth, profitability and company value with constant evaluation of the financial structure, capital strategy and strategic objectives
    - Setting the vision for the company and defining the overall strategy from launch to scale
    - Developing and implementing scalable and efficient strategies to ensure consistent results and exponential growth
    - Managing competition and threats
    - Driving day-to-day operations
  • Alice's Garden España
    Business Unit Manager - Spain & Portugal
    October 2014 - October 2019 (5 years)
    Barcelona, Spain
    MANAGEMENT, ONLINE MARKETING, E-COMMERCE AND OPERATIONS MANAGEMENT
    - Maintains staff by recruiting, selecting, orienting, and training employees
    - Manage team 5/10 persons
    - Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results
    - Manage salaries BUSINESS
    - Build business model
    - Establishes strategic goals by gathering pertinent business, financial, service, and operations information
    - Lead the team to achieve these goals TRAFFIC ACQUISITION
    - Generate traffic on the website .SEO .SEM .SEA
    - Track and report on all site metrics - Google Analytics
    - Google Adwords account management (300K€/year investment)
    - Improve search-engine rankings
    - Manage SEO external agency
    - Social media ads MARKET PLACES
    - Coordinate marketplaces web presence
    - Guarantee marketplaces account health and e-reputation
    - Ensure right and optimised content WEBSITE
    - Coordinate weekly commercial operations
    - Create, develop and manage content for organisation's web presence
    - Develop easy-to-use, clear, concise, comprehensible content
    - Manage translations
    - HTML coding
    - Manage fraud
    - Optimise customer experience
    - Coordinate e-reputation OPERATIONS
    - Coordinate customers relationship
    - Animate logistics relationship
    - Animate carriers relationship
    - Manage customer service department
    - Improve process through external software
    - Write and developed internal software for daily operations

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Education

  • Master of Management
    Institut Montpellier Management
    2012
    Master 2 (+5), Sales management
  • Master of Business Administration
    the University of Sheffield
    2011
    Master 1 (+4), Business Administration and Management, General

Skill set

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