Freelancer profile translated to English.
Back to original languageAbout Pablo
If there is one thing that characterizes me, it is my passion for business strategy, marketing, and digital marketing.
With an MBA and a Master's in Digital Marketing from ESIC, I have had the opportunity to work with major companies such as LaLiga, Heineken, and Iberdrola, in collaboration with Ogilvy.
Currently, I work at Adsmurai as the head of strategy for customer acquisition in paid media across the following platforms: G.Ads, Meta Ads, TikTok Ads, Apple Ads, X Ads, Reddit Ads, and Microsoft Advertising, based on data analyzed through GA4 and data visualization tools like Looker Studio.
Spanish
Native or bilingual
English
Conversational
Can work on-site
Madrid (up to 20km)
Experience
- AdsmuraiDigital StrategyE-COMMERCEApril 2023 - Today (3 years and 2 months)Madrid, SpainResponsible for the full-funnel digital paid media strategy with an annual budget of +€20M, directly contributing to business revenue of +€180M annually.I coordinate a team of 12 people in campaign management on G.Ads, MetaAds, TikTok Ads, Reddit Ads, Microsoft Advertising, and Apple Ads, covering a wide range of campaign types such as: Search, Display, MaxR, DemanGen, Video, Shopping, and Apps.Setup and optimization of catalogs through GMC and Meta Ads.Auditing of pixel implementation across all advertising platforms (conversions with their mandatory and optional parameters, catalogs, and dynamic remarketing).I participate transversally in strategy design and recommendations in areas such as analytics, tracking, SEO, and technological product development.
- DRIZADigital Business & Marketing ConsultantDIGITAL AND ITMarch 2022 - March 2023 (1 year and 1 month)C. de López de Hoyos, 351, 341, 28043 Madrid, SpainDesign of 360 digital marketing strategies with a special focus on:• Development of strategies and activation of paid media campaigns:- Google Ads- Microsoft Advertising- Meta Ads Manager- TikTok Ads- Taboola• Measurement plan and implementation:- Implementation of tracking code and event creation in GTM.- Google Analytics 4. Comprehensive configuration.- GA4 enhanced ecommerce configuration- Facebook Pixel and API setup and custom event creation.- Pixel implementation for all platforms.• Campaign control and budget management:- Excel- Google Looker Studio• Creation of email marketing journeys in:- Mailchimp• On-page & Off-page SEO audit for clients such as: Mapfre | Multimap, Aloha Poké, Puerto Marina Salinas & ADNTRO.
- OgilvyESCustomer Engagement, Commerce & CRMSeptember 2021 - March 2022 (6 months)Madrid, SpainFrom the strategy department, I participate in the development of physical and digital 360 strategic proposals, focusing on:· Customer Engagement· CRM and Relational Strategy· Buyer Persona and Customer Journey Design· Social Intelligence (Brandwatch + Audience)· Database analysis with Power Query + Excel and Power BI.· Control and analysis of strategies through: Power BI. Clients such as: LaLiga, Heineken, Iberdrola, Decathlon, and the Ministry of Economic Affairs and Digital Transformation.
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Education
- Master, Digital MarketingESIC Business & Marketing School2021Master, Marketing digital
- Master of Business Administration - MBA, Business, Management, Marketing, and Related DisciplinesInstituto de Formación Empresarial de la Cámara de Comercio de Madrid2020Master of Business Administration - MBA, Empresa, gestión, marketing y disciplinas afines