Freelancer profile translated to English.
Back to original languageAbout Pablo
Data Analyst specialized in e-commerce and marketplaces, with a background in Digital Business and a Master's in Big Data & Business Analytics. I currently work as a Data Analyst at a marketing agency specializing in Amazon, where I combine PPC, profitability, and sales behavior analysis to optimize brand growth in the marketplace.
I help sellers and small e-commerce businesses understand their numbers: from clear sales and profitability dashboards to advertising audits (PPC/ACOS) that identify where budget is being lost. My goal is to translate complex data into simple, profitable decisions, without the need for an in-house analytics team.
I work with advanced Excel/Google Sheets, Looker Studio, and Amazon Seller Central analytics tools. I deliver clear, visual, and action-oriented results, not 50-page reports that no one reads.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Las Rozas de Madrid (up to 50km)
Experience
- AMAZING AgencyData AnalystE-COMMERCEJanuary 2025 - Today (1 year and 7 months)Madrid, SpainExtract, transform, and analyze data from multiple sources (Amazon, e-commerce, internal tools...).Identify relevant patterns, opportunities, or deviations in our clients' business.Create periodic and ad hoc dashboards and reports.Collaborate with other teams (Accounts, Creative, Tech) to connect data with strategic decisions.Participate in the continuous improvement of our reporting and analysis processes.
- IberiaDigital AnalystTRANSPORTATIONJanuary 2024 - January 2025 (1 year)Madrid, SpainData extraction via data lake according to business needs.Sales analysis. Optimization of data processes. Analysis andtreatment of data providing insights to business teams. Dashboard creation.
- Vides SingularesCommunity ManagerHOSPITALITYJanuary 2023 - January 2025 (2 years)Ourense, SpainResponsible for managing social media(Facebook, Instagram, and Twitter) and website (Wordpress), keeping them updated.
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Education
- Master in Big Data & Business Analytics + AIEsic2024Estudiante del Máster en Big Data y Business Analytics en ESIC Business & Marketing School, con habilidades avanzadas en análisis de datos, modelado predictivo y visualización de datos. Experiencia en el uso de tecnologías de big data y herramientas de business intelligence. Apasionado por transformar datos en información valiosa para la toma de decisiones estratégicas y operativas. ⁃ Bases de datos (SQL) ⁃ Visualización de datos (Power BI) ⁃ Bases de datos no relacionales (Apache Spark) ⁃ Programación en Python ⁃ Tecnologías de Big Data ⁃ Minería de datos y modelización predictiva ⁃ Machine Learning ⁃ Text Mining
- Degree in Digital BusinessEsic2022Graduado en Digital Business por ESIC Business & Marketing School, con una sólida formación en marketing digital, estrategia empresarial y análisis de datos. Experiencia en la creación y ejecución de planes estratégicos digitales, gestión de proyectos y transformación digital. Apasionado por la innovación y el emprendimiento, con un enfoque en la utilización de tecnologías emergentes para impulsar el crecimiento empresarial.
Certifications
- Strategy Consulting ProgramBoston Consulting Group (BCG)2022